Questions
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API for On Page tool
Thanks for that. Is there any other tools that provide this function right now that you are aware of? Or is there any material out there that allows you to take a peek under the hood on Moz On Page Grader? Or any open source stuff?
Moz Tools | | OscarSE0 -
SEO and Conversions from a C-Level perspective
Hi! Here are a few you might like: https://www.clickz.com/clickz/column/1715579/building-optimization-into-your-business-culture http://sitetuners.com/blog/will-your-clueless-ceo-ever-support-conversion-rate-optimization/ http://growthhackers.com/videos/unbounce-ceo-rick-perreault-talks-about-using-content-to-grow-his-business/ http://conversionxl.com/unlocking-your-business-growth-strategy/ https://www.clickz.com/clickz/column/2157124/combining-seo-cro-conversion-rates# From my perspective, here are the biggest things a CEO can do to lead and foster a thriving SEO and CRO program: Be very clear on the goals of the project, make sure the goals are realistic and that everyone agrees they are realistic, and set a time frame to achieve them. You can tie this to business goals by understanding how each piece of the puzzle fits together. For example, you might say "we want to make an extra $X in revenue this year. We made $Y last year. If we can increase organic traffic to the website by A% and increase overall conversion rate from the website by B%, that will contribute $Z toward that goal." Create an environment where it's not only easy, but required that SEO and CRO teams are working together and sharing data. If teams won't work well together, build those goals into their performance reviews and make it clear it's a requirement of their jobs. Make sure the SEO team is included on decisions about CRO tools, and that they're involved in implementation, so that CRO isn't implemented in a way that will negatively impact SEO. Dedicate some developer resources specifically to SEO and CRO projects. Once a CRO test has generated results, make sure those findings are implemented quickly. I think the biggest things that negatively impact a cross-team program are siloing (nobody knows what's going on with anybody else), lack of resources, and a disconnect around goals. I hope that helps!
Conversion Rate Optimization | | RuthBurrReedy0 -
GTLD for SEO?
The only TLDs that get any known different treatment is the ccTLD (which sends a geolocation signal). The reason non-"standard" TLDs don't show up very often is that most people buy the common TLDs. Most people still associate the ".com" with websites because they are the oldest TLD. I personally own a ".info" for my email (not a new TLD either) and I typically have to spell it out to people (I occasionally get some strange looks handing it out verbally). I can only imagine the looks if I had a more exotic TLD ("Yes, my email is ralph@crazy.ninja... no that's really it"). So other TLDs are basically less popular and less well understood, which explains why they aren't used very often. The arguments over the years that I've seen that Google is flat out lying about the TLDs being treated equally have never really withstood scrutiny. There has never been anyone who has made a given TLD rank higher solely because of the TLD. The cases I've seen had other factors that could just as easily explain a ranking difference. And an objective test would be very difficult to create, as you would need two identical sites, and from an SEO perspective that's super hard to pull off. Ultimately, tho, why would Google lie about this? What's there to be gained in telling people it's not a ranking factor when it is?
White Hat / Black Hat SEO | | Highland0 -
Domain Authority drop due to Moz update?
Ultimately people complain about DA because they lack the understanding of what it measures. DA paints a picture of the hierarchy of the web and your "ranking" within the web. This is how DA was designed. As professionals we have chosen to utilise this ranking but sadly people are using it without first learning fully what it means and as such fall into pitfalls The scale is designed to represent the whole web. The web is to large to simply divide into smaller sections that allow you to have a scale in which you can climb. If you define a static ceiling or remove the ceiling you either end up with all websites above the ceiling forcing it to be redefined anyway or allow DA to climb so high that it is unobtainable anyway. DA can tell you everything you need it to, as long as you stop looking at it as a figure only you can influence.
API | | ATP0 -
Learn SEOmoz API (and more)?
You will generally need programming expertise, to write a program to pull and display the data from the API.
Moz Pro | | AdamThompson0 -
SEOmoz tools: Keyword Difficuty + On-page Analysis
Hi SEOscar, Your question sounds very much like a feature request that should be highlighted for SEOmoz staff. If you go to the Feature Request page and add it, staff will most likely see it more quickly and you can check back every now and then to see if there is any news. Hope that helps, Sha
Moz Tools | | ShaMenz0 -
Good platform for SEO and CRO
Discover Africa Group, Robert Fisher Thank you for your answer! It was really help full. We have choosen to go with WP. If your skills lies with in SEO and marketing and not design and developemnt I highly recommend other companies to work with PSD to Thesis. Easy and great results. Thanks again guys!
Conversion Rate Optimization | | OscarSE0