Welcome to the Q&A Forum

Brian Dean wrote: "Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google." In another article, he explained that he generally links to 4 authority sites in his articles.

I recall Matt Cutts, in one of his videos (https://www.youtube.com/watch?v=z07IfCtYbLw), addressing product descriptions (Scraped from the manufacturer) with E-Commerce sites, especially those sites that are selling products that a hundred, or even a thousand other retailers are selling. He said that you would be ahead of your competition if you took the time to rewrite those descriptions, so they are original and not duplicate content . It is not necessary to refresh or rewrite them every couple of months. Just having a unique description that no one else has for that product will put you ahead of everyone else selling that product. It would be a good idea to try and get your customers to write reviews on your products and post them on your product pages. This is unique, original content that is fresh. Amazon is a good example of doing this.

Hi, Having more product pages doesn't mean better ranking.  However, having more pages just simply mean that they have more pages for Google to crawl but doesn't help with ranking.  In the end it comes down to backlinks, on page SEO (product description, title tag, url...), social mentions and etc. I believe your competitor has better quality links as you've mentioned and probably performing better on other on site and off site activities.

Here is my experience... Client runs a large ecommerce site and also creates a feed that is used for the Amazon listings. When title on ecommerce site = title on amazon, only the amazon listing ranks (images and product descriptions are the same) When title on ecommerce site is slightly different than title on amazon (e.g. "brand model t-shirt" vs "brand men's model t-shirt"), both of the pages rank in search. So titles MUST be different in all channels, images/descriptions should be different, but not nearly as important. If you have a handful of products, I'd invest the time in creating several variations of the descriptions/images. If you have thousands, you are better off spending your resources elsewhere.

Hi Mark, I wanted to let you know that monthly reporting is now available. Thank you so much for your patience!