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Thanks, Zee! I'd love to keep this discussion open for anyone who has worked with GTM. Curious to know more about the pros/cons from other perspectives.

Well, in that case, you need to focus on 2 thinks, internal linking. use this search operator site: yourwebsite.com  "keyword" In that way, you can add strong internal links using your main keyword, also you should try with schemas adding your brand info or you should check all the Do-Follow links pointing to your competition and compare that with your own backlink profile. There are several ways to do it. But without any other information, there is not too many advice that comes to my mind. Regards and Good Luck