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Welcome to Moz! Have you checked out http://moz.com/help/pro/on-page-reports? That can help answer some of your questions. How We Generate Reports The On-page summary automatically generates reports for any of your campaign keywords that rank in the top 50 of your primary search engine. The URL that it grades is the same URL that appears in the search results. For instance, if you have 75 keywords ranking in the Top 50, you should have 75 On-Page Reports. This generation happens automatically within 24 hours of when your rankings are updated. Also, don't forget that you can always manually generate reports for any URL and one of your keywords. Simply go to the Report Card tab in the On-Page section, and cut and paste or type a new URL into the URL drop box. Then select your keyword from the drop down and select "Grade My Optimization." After that, you can tell the Web App to start tracking that combination in the future, and you should start seeing weekly reports. I hope this helps!

Hi there! Thanks for reaching out to us!  The metrics that you see on the dashboard is what your visits are weekly, which we update every week by pulling the data from your Google Analytics account.  For more information, you can check out our help hub topic here:  http://moz.com/help/pro/traffic-data I hope that helps! Best, Peter Moz Help Team.

Ahaa !! i thought to get straight 10 points in expectation of staff endorsing answer Not an issue - any way thanks for input and letting know and also updating the info !! Cheers