Welcome to the Q&A Forum

We're looking to deal with PPC click fraud, presumably from competitors. Is there a service that allows you to see the full IP of a website visitor? Mainly, the free services only give you the ISP and city. WhatismyIP.com says that they do not know of a way other than court order to get the full location of a web visitor. Anyone else know?

"So it's not a good idea to start adding some baptism keywords to product descriptions and such (but not remove any existing christening keywords)?"

No, you'll run the risk of cannibalizing your christening rankings and moreover may confuse your customers. Remember, develop for your customers NOT for the search engines.

For example, I work for a law firm and our homepage ranks for all sorts of criminal crimes (DUI, Drugs, etc.) So if I see an area where I want to improve my rank, say for "criminal defense attorney" - I'll write new content for a blog post or page around that set of KWs instead of trying to get the homepage to rank for that KW among all the others.

Could it be something else, like a Panda update?

I agree, a typical negative SEO campaign in my mind is a ton of easy to acquire links. I doubt anyone is going to take the time to email webmasters and have links pulled.

I would look at your content stats in GA for YTD and see if you can see any trends for the pages that lost rank (or was it the homepage?).

Unless the negative campaign is targeting individual pages then I would assume the whole site would be affected.

Generally I shoot for 1 - 3 keywords per page and definitely only one theme per page. I know that homepages tend to rank for a lot of different KWs but maybe it's possible that you could add a Baptism related kw to your title (and in the content) without removing anything then that might be worth a try.

Otherwise I would create new pages and content to target the baptism related KWs. If you can link your new content from the homepage it will give it a boost to start out with. Internal linking is a great way to get content boosted in the SERPs especially if you have a good Domain Authority. Also, track these changes, the easiest way is to note them in Google Analytics. You want to be able to look back in 2 weeks or a month and see if your changes have helped or hurt.

Perfect, thanks!

I'm not finding a clear solution to getting 100 results in the Google SERP.

I'm currently using Firefox as I use Chrome for being logged into Google (Gmail, Docs, etc.)

I tried the Grease Monkey script, no luck. I tried appending the url with &num=100 (looks like that may have been killed in 2010 which may explain why the GM script isn't working).

And it doesn't look like any toolbar, SEOMoz included has that functionality, any ideas or places to look?

In addition, does anyone have a good SERP numbering tool? If I do a search and the first page, including Local & Organic has 15 results, when I click over to the 2nd page it starts back at #11, kind of defeats the purpose of using a numbering tool Any help would be appreciated.

Thanks much!

Yea, luckily I'm in-house and there's no worry of mixing up the data. Gosh would that be embarrassing!

Yea I figure one spreadsheet per site and inside, one month per tab.

I have 10 sites that I manage and I need to have an efficient way of reporting Conversions. I'm currently dealing with about 300 per month.

I typically print these out for the owner of the company and will keep them digitally, the question I have is what's better, organizing by month or organizing by site?

I think the best way is to go with each site in a spreadsheet and each tab will be a month. I can't seem to think of a better way to easily access the data.

Any ideas?

For me it depends on the search results in question and also the keyword volumes in the Google Keyword Tool. More often than not, in my industry I find different results (and rankings) for the singular and plural keywords so I do keep track. It is also baffling to me that I can rank #3 for the singular version but #8 for the plural variation of the keyword. Or Google Places will show up for the singular version but not the plural!!

I also use Advanced Web Ranking to automate ranking reports so keeping track of rankings is no problem at all.

I just wanted to add to what Brendan said, I would start by searching in Google by using keywords you want to rank for and then keep searching, using keywords that are thematically relevant to your site.

Using the SEOQuake (see below for optimal settings) and SEOMoz toolbar in the Google SERP will give you an indication of whether or not you even want to view the site (If PageRank is 4, DA is >50, etc, etc.). Go 100 results deep, the first two pages will likely be competitors that wouldn't link to you anyway.

Again, like Brendan said, if the site is ranking for a relevant keyword then it's safe to assume Google views that page/site favorably!

Once you have looked at the site and made sure there aren't any irrelevant (or paid) links on the site and it passes your metrics be sure to check the inbound links to the site and the page if it's an inside page.

It will depend on your industry but generally I won't look at an inside page if ti has less than 10 links to it. I've seen too many PR4s lose page rank in the next update because it was only getting juice internally, so the inbound links must be from external sources.

I also question the tlds of the inbound links. I will usually 'head for the hills' if I see .ru, .cn, .id, etc you know the drill.

Hope that helps.

**For SEOQuake, when I use it turned on in the SERP I have it show Google PR, Indexed Pages, and I used to show the Yahoo Link and Link Domain counts

Make sure you have it set for 'parameters by request' otherwise you'll timeout in Google in no time.

Hi all!

Does anyone have any recommendations for doing an SEO site audit and also any templates for recording the information?

I'm working on some microsites that have decent content but need to effectively organize the pages and start setting up keyword targets and the like. Any help would be greatly appreciated.

Thanks in advance!

Nathan

Yea, I have found and tested the fact that Google has essentially de-valued Comments, Footers, and Sidebars. To what extent I don't know. I wouldn't cease any natural blog commenting as it is just that, natural.

My comment was merely regarding the value (weighting) of different types of links. A blog comment link is worth much less than a link in the body or content section of the page. And because of this it could lead to your inside pages being considered more authoritative.

It's not that the homepage is being penalized or looked upon negatively, it just doesn't have the same inbound link juice.

Hi! It's highly possible that the homepage is not getting full link juice value since you mention that it receives blog comment links. First, those are likely nofollow and second they have been devalued by Google since they are a known method of spammers.

If the other pages receive better quality links they will be considered more authoritative than the homepage. Just my thoughts!