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What is your website and we'll take a look.

Don't worry about it. You're not trying to rank your /blog/2 or /blog/17 for any specific terms. Those pages are pretty much for site visitors not the search engines.

As an example, Moz has the same h1 tag on all their blog pages.

All of the following URL's have "The Moz Blog" as the h1 tag:

• https://moz.com/blog
• https://moz.com/blog?page=2
• https://moz.com/blog?page=3
• https://moz.com/blog?page=n

Can you please clarify? When you say you are moving a page from example.com to example.com/keyword it sounds like you are moving your homepage content to a sub-page. Is that what you are doing or are you moving example.com/something to example.com/keyword? And do you want the first URL or the new URL to rank for the phrases that the first URL currently ranks for?

Answering my above questions will help me to give you a more specific answer but the following will start to answer your question.

Either way, if you move the content from one URL to a new URL and don't do a 301 redirect because you will be keeping the first URL and just adding new content to it, yes, you will drop in rankings.

The first URL will not rank as well anymore if the new content changes too much and therefore isn't optimized for the phrases it was ranking for.  If it still is going to be optimized for the same phrases but just with updated content, then it might be fine depending on how much your optimization changes.

The new URL will not rank as well for the original content because it will not have any of the links pointing to it that the first URL had because you will not be doing a 301 redirect. At the very least though, you could change all your internal links to point to the new URL instead of the first URL though.

Well if you redirected the whole /avengers folder and not just the page, you wouldn't necessarily need to redirect the /hulk page.

The benefit in redirecting the /avengers/hulk page is if you have links pointing to that page, you want those links to now point to the new version of that page so you continue to get the best value out of any links to that page from relevant content.

"Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page?" There would be no harm if you left the hulk page at /avengers/hulk if you only redirected the page /avengers and not the folder /avengers.

At first glance here are a few thoughts:

• You said that in the past you didn't use the best practices. Have you disavowed any "bad" links from the past?

• We found a premierglow.com/home page that isn't needed

• Content is very sparse on your category pages. We recommend adding 3-4 paragraphs of content at the bottom of each category page.

• Within that new content, you can internally link to a few category pages from each category page.

• Is there any way you can move your blog from a subdomain to a subfolder?

• Your category page, https://www.premierglow.com/night-golf/night-golf-course-supplies.html, ranks #10 for "night golf supplies" which is great but from this post, https://blog.premierglow.com/premier-glow/experience-the-thrill-of-fling-golf-at-night/, you link the phrase "night golf supplies" to this category page, https://www.premierglow.com/night-golf.html.

• You should make sure you have a clear keyword map where all phrases you want to rank for are assigned to a page and that you follow that map when doing any onsite optimization, internal link building, and general link building.

You need to include all keywords for which you want to track rankings.  Rank tracking tools will not track long tail terms just because you input head terms. They only track what you tell them to track.

Well if you do change the URL and setup the 301 redirect, you can always change, and should change, all the internal links to point to the new URL.

As far as losing any PR, Google announced back in 2016 that 301 and 302 redirects no longer lose PageRank. You can read about it in Cyrus Shepard's post, https://moz.com/blog/301-redirection-rules-for-seo.

He states:
"While it’s super awesome that Google is no longer “penalizing” 301 redirects through loss of PageRank, keep in mind that PageRank is only one signal out of hundreds that Google uses to rank pages.

Ideally, if you 301 redirect a page to an exact copy of that page, and the only thing that changes is the URL, then in theory you may expect no traffic loss with these new guidelines."

It sounds like the only thing that will change in your situation is your URL so you should be able to move forward with confidence that 301 redirecting /marvel/avengers/hulk to /marvel/hulk won't have any sort of negative effects, (at least not long lasting).

But if you're still feeling cautious, it's fine to not change this one URL.

We do not believe that you need to worry about this at all.

Google wants to show the most relevant results for a search query regardless of URL length. Short URL's look better to humans but if you have a long URL that has authority and is optimized well for the phrase and gives the searcher what they are looking for, then Google will show it in the SERPs.

We just pulled the top 20 results for 200 phrases that we are tracking in our system to analyze the URL length to give you some real data.

• Out of the 2000 URL's showing up in the top 10 spots, 77 of them contain 100 characters or more. That's 3.85% of all the URL's.
• The longest URL was 194 characters long and ranked number 3 for a specific query.
• 165 URL's in the top 20 spots contain more than 100 characters.
• Average URL length is 62.04 characters.
• Average URL length excluding homepages that rank is 65.01 characters.
• Median character length is 60.

A bigger issue for you all is to work on getting as many of your URL's indexed as possible to give them the chance to show up in the SERPs.

Any combination of any of those words used in the title tag would be keywords that that page could potentially rank for in the SERPs.

So all of the following are some of the keywords in that title tag that you are optimizing for:

• linear shower drain
• shower drain
• 40" shower drain
• 40" long linear shower drain
• etc.

Yes. Link equity or PageRank is passed from page to page via the crawlable links on your site.

Well is there way more competition for the keyword or keywords you are optimizing this old page for than for the keyword(s) the new page is optimized for?

We would say it's common to not necessarily see changes when making changes to content. For every query, Google has several hundred thousand pages (at least) it could return in the SERPs. Sometimes content tweaks alone isn't enough to move the needle.

Well your biggest problem is that fact that the bulk of your site is noindexed.

You should run your site through ScreamingFrog to find out which of your pages are noindexed and fix that.

I manually clicked through a few dozen pages and found that the following pages are all noindexed:

• https://www.10stuffs.com/technews
• https://www.10stuffs.com/product-cat/tablets/
• https://www.10stuffs.com/brands
• https://www.10stuffs.com/brand/dell/
• https://www.10stuffs.com/brand/panasonic/
• https://www.10stuffs.com/gadgets-compare
• https://www.10stuffs.com/top-10
• https://www.10stuffs.com/category/leaks/
• https://www.10stuffs.com/comparison/microsoft-surface-duo-vs-motorola-razr-2019
• https://www.10stuffs.com/comparison/oppo-find-x-vs-oppo-a3
• https://www.10stuffs.com/comparison/samsung-galaxy-s-light-luxury-vs-samsung-galaxy-j7-duo
• https://www.10stuffs.com/comparison/huawei-mate-20-x-vs-huawei-honor-8x-max
• https://www.10stuffs.com/compared-gadgets/page/17/
• https://www.10stuffs.com/comparison/blackview-bv9600-pro-vs-energizer-power-max-p16k-pro
• https://www.10stuffs.com/comparison/xiaomi-mi-8-pro-vs-xiaomi-mi-8-lite
• https://www.10stuffs.com/comparison/xiaomi-mi-cc9-vs-xiaomi-redmi-k20
• https://www.10stuffs.com/comparison/xiaomi-mi-9t-pro-vs-umidigi-x
• https://www.10stuffs.com/comparison/umidigi-x-vs-umidigi-z2-pro

Also did you redirect your old domain name to your current domain name?

Boyd

I didn't realize that you wanted those pages to be noindexed.

We brought it up because from what we can see, it looks like you only have a few pages indexed.

How many pages does Google Search Console tell you they have indexed?

Sometimes content pruning (deleting or noindexing pages) can be good. But it's also possible that it can hurt you if you've noindexed some pages that were ranking and driving traffic to your site. Not only do you lose the traffic they had but you lose their PageRank value to your site and any internal link value to other pages of your site.

Also, you mention that you want to get your site back on track. When did you see the traffic drop? Was it around the same time as some changes you made to your site? Did it coincide with a major algorithm update?

I haven't seen this issue before.

But if you can't get it to change anytime soon, my recommendation is to add more words to the title tag so that Google generates an elipsis in the SERPs. Then if Google continues to add "London" at the end, no one will see it in the SERPs because it will come after the elipsis.

Boyd

Your login pages will not affect your website's rankings one bit. You don't need to worry about optimizing your two login pages at all and it's okay that they have duplicate titles and content.

As an example, look at Hubspot's login page here, https://app.hubspot.com/login. Their title tag is "Hubspot Login" which makes sense. They don't have a meta description tag. The page has no H1. It is a thin content page.

You're going to see similar results for almost any login page you look at. https://moz.com/login has similar "issues" as well.

Just ignore the tool's recommendations for this type of page.

I manually searched in Google for "missionary service agency" and found that you are ranking in positions #1 and #2. The pages that rank though, are https://missionquest.org/missionary-service-agency and https://missionquest.org/what-is-a-missionary-service-agency/ respectively.

The reason why the specific page you mentioned is not ranking is because Google finds these other pages more relevant for this phrase. If you want that page to rank first over the other two, you're going to need to de-optimize the other pages a bit. Also try linking to your new article from the two ranking pages using the phrase, "missionary service agency" as the anchor text.

Google typically only shows one page per domain for each query but sometimes will show two or more for keywords with less competition.

The page has not been blacklisted. If you search "site:https://missionquest.org/how-to-choose-a-missionary-service-agency/", you can see that Google has that page indexed because they list it in the results. You can also click on the little drop down arrow and see that Google last crawled that page on May 15th, 2020.

Also, I see that you added an internal link to https://missionquest.org/how-to-choose-a-missionary-service-agency/ from https://missionquest.org/what-is-a-missionary-service-agency/. I suspect when Google re-crawls that page and sees the addition of the internal link, that  https://missionquest.org/how-to-choose-a-missionary-service-agency/  will start ranking for "how to choose a missionary service agency". Google last recrawled that page on June 8th so it may take a week before Google re-crawls that page.