Welcome to the Q&A Forum

I would recommend Moz Link Explorer, Ahrefs, and Google Search Console. All 3 of these tools show referring domains.

If you are looking for 301 Redirects, use Ahrefs. They will show it on the left hand side of the overview section.

Best paid is SEMRush in my opinion, but it is also very expensive. I believe Moz Pro can do this as well, and you can also set up Google Alerts for your brand name for free.

Kate,

Sorry, I should have clarified, when I say external link I mean a link on your website page that goes to a resource or website outside of your website. For example, you can link to a plumbing tips resource website, a Wikipedia page that defines an uncommon industry term you mention, or perhaps the state website for California, California tourism website, etc. So it is on your website that goes off of your website, but if it is a relevant external link Google can give you a slight boost in rankings.

Building inbound links (links outside of your website that point to your website) naturally with the naked URL is a great way to go. If you have original pictures, videos, or creative web design, I am a big fan of utilizing content sharing websites like Behance, Ello, and Visual.ly to build links. You can also find some high quality directories that are non-paid that provide dofollow links; such as TopRatedLocal, Contractors.org, ResellerRatings, and Company.com.

Good to hear. Although this is solved, I did want to say the "Redirection" plugin is Wordpress is free and easy to use.

Best of success to you!

Just took at look a the site and ran a Link Analysis in the Moz Link Explorer.

Technical Analysis: Https= Good, Site Speed is good (under 2 seconds according to Pingdom), 44 pages on the website (not bad for a local business), and 0 broken links found throughout the website according to BrokenLinkCheck.com

On-Site: Meta Titles & Description could use some help. Try editing the Meta Titles especially on pages you would like to rank on Google, the homepage and service pages especially. If you are trying to rank for "New Jersey" searches, ie "SEO New Jersey", mention New Jersey more in the copy, H2s on occasion, etc. I don't see the homepage or service pages mentioning it once, except for the "NJ" abbreviation in your footer address and it being on the back-end of your Home Page Meta Title.

**Off-Site: **The website has a pretty bare link profile as you mentioned, and unfortunately blogging every week is not going to compensate for not having inbound links, unless you are doing some hardcore outreach to get your posts linked to. I would put a focus on this, even if you start with simple high-quality directory or content sharing websites. Use the Moz Link Explorer to see what sites are linking to your competitors, then strategize on how to acquire some similar links.

Hope this helps and best of success to you!

If you are on a Wordpress website there is an "All 404 to Homepage" Plugin that you can install for free that makes all 404 pages redirect to your homepage. This is what I have found to be the easiest solution to this, otherwise you can setup individual 301s from each broken URL to a relevant live URL.