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Correct, and yes the trust factor definitely makes sense to me. I just didn't know if anyone had a case study or experience of a business that wasn't doing much SEO, decided to get BBB Accredited, embedded the BBB badge on their website, and then saw a change in rankings due to it. I have never used the BBB to search a business either and think that it may be more of a correlation than a causation, as a business that decides to get BBB accredited is also probably investing in SEO, a blog, other high DA directory listing, content marketing or a combination of marketing efforts that could be leading to high local rankings.