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Yeah! just ran another report and now they have all changed again!!. Definitely reckon its having a dance!!

I've seen keyword specific penalties applied when people have been overzealous in linking with specific link text too often. Lesson: vary your link text.

Hi, Thank you for your reply!. I do think it maybe a over optimisation penalty but here "Used BMW Parts & Spares" (top left corner) instead. However he is on the first page for "Used BMW Parts" too, just "BMW Parts" is on the 22nd page Kind Regards Neil

Hi Neil, Glad my response gave you some encouragement! Whenever something changes in SEO there is always a massive over exaggeration that something is dead or no longer works but the truth normally is we have to tweak the way we work rather than revolutionise.

I believe that you have url rewriting to a friendly url. If so, then you should have a corresponding  301. There are 3 steps to a creating a url rewrite The url rewrite itself The corresponding 301 And 3rd you need to do either one of two things, either create a outgoing rewrite rule that rewrites all old urls as a page is requested by the user, so he sees the new urls, or go thought the site and manually change every url to the new friendly url If you leave the old urls in the site, you will be getting un-necessary redirects, each redirect leaks link juice, so you should link directly to the new url