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Hi Natanael, I think it's important for you to tell the right things to the right people in this case. When you talk to the journalists, you should explain them things on keyword research (without turning them into keyword stuffing monkees) and on-page optimization like using h1, bold, alt-tags. You should also show them how to write titles and meta descriptions that are compelling so CTR in serps will be high even if you're not #1 Another important thing for the journalists is link building, they are the perfect ambassadors for a news portal, they can use their network in order to obtain quality links. When talking to the webdesigner you should tell the front end developpers that Google is changing the looks of their serps  and that they should follow these changes in order to get the maximum visibility in SERPs using snippets like rating and so on. For backend developpers it's important that they make sure the content management system is capable of manipulating al critical elements. Manipulating seems a little bit creepy but what I mean is that you should have total control over for example: title, meta & url index, noindex include/not include in sitemap canonical meta & title templates Then make sure that they are aware every part is important in SEO. You can't drive your SEO solely on on page OR links OR tech, it's the sum of the parts