Dicas para SEO for large news portals

[natanaeloliveira]

Hello everybody, how are you? Two years ago I started working with SEO in my town, here SEO is quite restricted, few professionals are aware.

I started doing consulting for small and medium businesses today already meets some larger companies. Recently I was approached by a major news portal for presenting a project to work content and SEO best practices along with journalists, web designers, finally, a project that will involve the entire portal.

I'd like some tips for working with large portals, which should be prioritized in the first place. Any advice for implementing the SEO culture at last. Who can help with something, I thank

Ps: I from Brasil - Fortaleza - Ceará

[nvs.nim]

Hi Natanael,

I think it's important for you to tell the right things to the right people in this case.

When you talk to the journalists, you should explain them things on keyword research (without turning them into keyword stuffing monkees) and on-page optimization like using h1, bold, alt-tags. You should also show them how to write titles and meta descriptions that are compelling so CTR in serps will be high even if you're not #1

Another important thing for the journalists is link building, they are the perfect ambassadors for a news portal, they can use their network in order to obtain quality links.

When talking to the webdesigner you should tell the front end developpers that Google is changing the looks of their serps  and that they should follow these changes in order to get the maximum visibility in SERPs using snippets like rating and so on.

For backend developpers it's important that they make sure the content management system is capable of manipulating al critical elements. Manipulating seems a little bit creepy but what I mean is that you should have total control over for example:

• title, meta & url
• index, noindex
• include/not include in sitemap
• canonical
• meta & title templates

Then make sure that they are aware every part is important in SEO. You can't drive your SEO solely on on page OR links OR tech, it's the sum of the parts