Welcome to the Q&A Forum

I prepared a real professional looking website analysis packet.

The emphasis is on it being VERY professional and classy, nothing cheesy about it. (If you want a copy send me a p.m. and I will email you one).

It will take me about 8 minutes to look at their site and run it through a couple tools and and have a quick list of things that are missing. Another 10 minutes for my office manager to edit the template and print a good looking copy.

My plan is to take out and deliver about 10 of these a day and call and follow up on them over the phone.

My hope is that when they see the quality and professionalism of the report the chances are low it gets thrown in the trash and when I call I have a REASON to call and not some random idiot cold calling.

**What do you think? Any suggestions? **

I have a lot of sales background and don't mind talking to people and I know the key will be in FOLLOWING UP which is what MOST people are NOT willing or able to bring themselves to do.

I realize that giving away a 'free' report may devalue what I have to offer in some peoples minds...... thought about that.

I am just getting started and only have a few clients but I HAVE produced great things for those few but I need to get the ball rolling a little quicker.

Thanks for weighing in with your two cents!

Have an AWESOME week!

Matthew

I know there are programs you can log into to keep track of how much time you are spending on a clients site

• Does anybody have one they like and feel works well for SEO?

• Opinions on working this way?

I like the idea for my benefit as much as theirs. I find myself struggling to make sure I work ENOUGH for some clients and not WAY to much for others. Plus I want to make sure I am staying focused on THEIR site and not wandering down a rabbit trail doing research and learning about something new on the clients dime.

I REALLY like the idea of my clients being able to log into their account and seeing the status / progress on their account from MY website. I think I have only seen this 1-2 times so i'm sure it isn't easy. Thoughts?

Have an AWESOME week everybody!

Matthew

What % of sales we closed of the people that called in was the only thing I guessed on. The rest I can back up. Good observation!

And thats 3,700 quotes (not sales) from online leads, that was a guess as well.

Basically 12,000 unique visitors compared to 277 phone calls - a pretty big difference

Without the report from yellowbook showing the # of calls or the analytics on the same site how could somebody effectively prove it like I can? Wouldn't they just be making up numbers?

(Unless of course they collect this info from one of their clients or somebody that has a tracking # from yellow pages of course)

I had my designer take the info and make an infographic out of it but it doesn't look as good as I hoped so i'm having it redone. I'm not sure how best to promote it and get credit for it to be honest.

If I mention my business name or website on the piece i'm having created and I post it all over and its gets shared how will that create links to my site?? I'm sorry if this is a stupid question and I REALLY appreciate any advice!

Matthew

I have read the REALLY great post on YouMoz about HOW to push an infographic but I wanted to throw this out for discussion:

I operate an seo / Internet marketing company but I am also a partner in a party rental business here in Wichita. I have the material for a GREAT infographic (I think)

• a copy of our party rental yellow page ad with a tracking # in the ad (provided by yellowbook to see how many calls we receive every month)

• a report from yellowbook showing we received 277 calls in a YEAR from that ad

• a screenshot of Google analytics showing we received 16,000 visits during the same time period. (12k unique visits)

300 calls vs 12,000 unique visits

Of those 12,000 contacts we had 3,700 of them get online quotes and provide their name, address, email and phone number.

Yellow pages = 300 calls / 150-200 actual sales

Internet = 12,000 unique visits, 3700 leads and ... ? ... probably 800 sales

This proves in black and white right from yellowbook themselves what an AMAZING difference there is in the value of SEO vs old school phone book ads.

• Does this have the making of a good infograph?

• Can you see where this would be helpful to show potential clients?

• How would you use this to promote your business?

Thanks for your thoughts and opinions. If this can help others I would be happy to share more specifics.

Matthew

Im sorry, this might sounds stupid - what do you mean when you say "set them each up in local?" - you mean local seo or in seomoz when setting up the campaign?

Thanks!

I can't decide which is best for my needs for keyword research?

I have heard a lot of great things about both?

Does anybody think the free version of market samurai is enough for good keyword research?

Thank you for any thoughts and opinions............

Matthew

Excellent points already mentioned. Some directories are good and some are bad. Finding a forum / blog where your client can interact and share with others in the same industry is always great to find - if they get a backlink to their site of course. The important thing is that they bring value to the group and not approach it as a way to benefit themselves. (but it will happen).  Good luck!

EXCELLENT RESOURCES! thank you for the links!!!

I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational.

Now what...............

• My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it

• Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again)

• My main keyword is in the text of my site several times very well written and spread out.

• Also in the meta keywords tag and in some of the anchor tags and alt tags.

My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place?

I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions!

This is a GREAT group of people - Im anxious for when I can help others like I have received!

Matthew

thank you for the good info and taking the time to respond!!

Kevin, Brandon, Josh, Robert - thank you VERY much for the excellent information. Truly superb points, thank you for being generous with your time. I made a list of everything and yes, Robert, I created a campaign for them the minute I got back to the office with a check for them and I haven't even started building their site yet. Thanks again guys!

I realize the importance of keyword research and finding keywords where there IS demand and not TONS of competition and optimizing your title and descriptions etc AND content on the different pages for those same specific keywords..........

But....

What do you suggest I do to BEST optimize a site for a law firm that handles family law (divorce), bankruptcy AND criminal. It's one firm with 3 attorneys who specialize in different areas.

I know SEO is challenging and ever changing and I read and study and have made significant, noticeable, improvements for some sites but I have to admit this is over my head.

Any advice would be GREATLY appreciated! Thank you in advance and have a GREAT weekend!

Matthew

My name is Matthew and I am a new PRO member and founder of my own Internet marketing company in KS. So far I love the interaction and tools and functionality of seomoz. I am a true student of seo and love the subject.

My dilemma is I know a blog is an important piece of any good seo campaign but I know very little about HOW to blog well......this is my new site and blog page. I only have a couple articles so far but many more planned. http://sawwebmarketing.com/seo-blog/

• When I read an article that would be particuarly beneficial for my visitors can i post or share that on MY blog (giving the author the credit of course) without google thinking its duplicate content?

• is there anything specific I need to do with my blog for google to "see" the new, fresh content that is being added to the site?

• I have seen "tagged" items at the bottom of some blogs. Is this important?

• Some blogs will have a word or string of 2-3 words that are a link to a specific website. Does this help me or just them or just people reading the blog?

**All I know is articles I write need to be relevant to my site and interesting and ORIGINAL and of benefit to my site visitors. **

Any advice that would help insure my blog articles get me all the juice they can would be GREATLY appreciated!

Thank you in advance!

Matthew

ps - my site only went live a couple days ago so I am still working on a few onpage items but ANY feedback about the site itself would be spectacular!

Have a GREAT weekend!

WOW - That answer alone was worth $500 bucks.

If i become a PRO member will my reports, emails, etc all show my logo or will my clients be able to see I am using this service?

Thank you in advance for any feedback about being a PRO member.

Matthew