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No problem, let me know if you have any more questions. -Alex

Glad it helped Mike.  Lots of theories and beliefs about long tail.  What I've found on several client sites is follow these rules to increase the number of long tail phrases you're found for each page: Designate two primary phrases, 2 or three words each Designate two or three highly related secondary phrases, 2, 3 or 4 words each Seed the page Title & h1 with the two primaries Seed the URL with one of the primaries Integrate each of the primaries into the content area descriptive text at least twice each in exact match sequence. Integrate each of the secondaries into the content area descriptive text at least once in exact match sequence. Use partials of those phrases at least once each in the content area descriptive text Of course the more content you write, the more you can seed phrases, but only where it makes sense to readers. Write the content in a high quality way that really sounds human Tightly group pages of content based on phrase relationships When I follow these guidelines, I typically see 30% or more increase in total phrases a site is found for. Of course it's not exact science since there are so many factors in SEO. But doing it this way, where the content really comes across naturally written can result in exponential long tail phrases you didn't intentionally try to focus on figuring out beforehand.