Ryan totally nailed it!
Here is right principles will remain the same. No matter how big or small the size of your website is, you have to avoid duplicate content, include unique title tag, Meta descriptions, robots.txt site maps and more.
When you talk about building a strategy to win the online industry, now this can always be different and also changing on continuous basis depending on the dynamics change within the industry. Try to build a strategy that suites your condition instead of going for industry trends and common factors.
Obviously, building links is a principle which will remain the same but where to build link is very much based on your strategy.
I will second Cyrus webinar as it contains pretty much everything you are asking for!
Hope this helps!
