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Yes, David is right, stop worrying so much.   It's only three links. I would be very frank with this client and let them know of the situation, however, but explain how you plan on addressing it by organically creating better links that will pretty much bury any red flags. Any communication you can provide is he best course of action for a healthy client relationship, in my opinion. And if something does happen, there are no surprises. Unfortunately, if the client feels you need to address these links, the only thing you can do is reach out to the sites where the links appear and ask directly to remove them. Good luck!

Hi there,

Honestly, the ones to focus on include the title tag, the meta description, and the robots. If you have a non-English language site, then consider the meta content language and meta language tags. The keyword tag does nothing for rankings. In fact, the meta description impacts rankings very little as well, but assists in providing a marketing message in your search result that can impact a click through to your site. The title tag is probably the most significant on-page ranking factor, so pay special attention to how those are executed sitewide.

Here is a good review in Webmaster Central : http://www.google.com/support/webmasters/bin/answer.py?answer=79812

Hope this helps!

Hi there,

I think I have responded to an older inquiry of yours a few months ago, so I thought I'd chime in here. The other 2 responses (thanks guys) mention the on-page SEO - but you will also need to start attracting some .ca links to help gain some visibility in the area. It's tough because this is a U.S.-based site, with a U.S. TLD and address, so getting international visibility is tough - it's pretty hard to geographically target organic searches without the physical presence. Links will definitely help. But if it were me - I would strongly consider PPC as well.

Hi there,

Tom provided a great bulleted list, however the title of your video is probably one of the most important elements  - not just for indexing but to attract the right viewers. You can see a great summary of video optimization here:

http://www.seomoz.org/blog/video-seo-basics-whiteboard-friday-11080

Another opportunity is to use video sitemaps. Video sitemaps are similar to regular sitemaps - they provide Google with more information about your videos. It tells Google exactly where and what the video content is on your site and will help it get picked up.You can add duration, and incorporate keywords in the title and descriptions.

Compatible video types include: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv and need to be directly available via HTTP (which means no streaming media).

Reel SEO has a great overview Google Video Sitemaps - How to Create a Google Video Site map

You can also review more at Webmaster Central: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472

I absolutely recommend video sitemaps, especially if you have many on your site. It's really a great way to increase visibility.

Good luck!

I haven't tried out the service yet, but someone just told me about PitchEngine.com which may be an interesting way to build out your media relationships. Just thought I'd throw that out there.