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Have you tried using keywordtool.io? I really like the keyword tool in Bing Webmaster Tools also. They updated it awhile ago and it gives pretty good suggestions. You could also try going to Google and typing in New Mazda and researching some of the suggestions that come up.

Yes, you will be able to track the conversions in analytics. You can set up a survey type question on your order form to ask customers where they heard about your site from also. This will give you basic data. Analytics will be able to give you how long they stayed on the site, how many pages they went through, and more specific information.

I would make sure that the m.domain has been redirected, then it will just take some time. With a responsive design you don't need the m.domain any longer.

Hi there,

I work for a rather large supply company as well. When we have large items go out of stock we repurpose existing pages to advertise new pages. If it is a small product, like a part or something, we 404 the page.

This is an example of a repurposed page: http://www.apelectric.com/6241-Generac-Guardian-Series-14kW-p/6241.htm

404 errors are not a negative thing per say. Of course you don't want hundreds of them because it creates a negative user experience. If a product is truly discontinued, it is better to let the searcher and the engine know that. No following the pages isn't the best idea because it can prevent traffic from getting to your site. We have about 87 404 pages and they have not influenced our organic rankings. I don't recommend 301 redirecting product pages because it can be misleading to the searcher. For example, we rank really well for the Generac 6241. I wanted to 301 that URL to the replacement model, but if someone types in Generac 6241 and lands on Generac 6461, they are probably going to bounce right off the page. That is not good either. One thing I have done in the past is redirect the product page to a related category page. So, the Generac 6241 could have been redirected to the Air Cooled Generators page. I think this was the better way to do it however.

If a page has value, and can be used as a way to direct traffic to another source that is my favorite way to handle discontinued products. At the end of the day, a $15 part doesn't justify the amount of time it will take me to redesign the page, so I let it become a 404 error.

This is a video from Matt Cutts at Google on how they handle 404 pages. https://www.youtube.com/watch?v=oya9Pl7ukNo

No, it will not register as a click. It will register as a conversion. If you aren't seeing that column in your interface, go to customize columns - conversions and add that to your interface.

Fix them, redirect them back to a relevant page and then mark them as fixed in GWT.

I have a couple of thoughts on this:

First, I would definitely track any overlapping keywords. That means they are performing well in two categories, making them valuable.

Second, I would track the key terms with the highest search volume and competition. If you are already ranking well on terms that aren't bringing traffic or revenue, then they aren't converting terms for your client. I would look at the terms bringing traffic to your site and determine if they are ranking well. If not, then those are the words that need the targeting. I would double check the lists for redundant terms like "pink dog collar" and "pink dog collars".

"But how about keywords with high volume and high difficulty, related to the website, and low ranking?" These are the key terms that I would focus my attention on.

Geographical location can make a huge difference. So can the browser and whether or not you are logged into a google account when you are looking. Is this a keyword that is tracked with any rank tracking tool? If so, take that at face value. If you want to see what the SERP is, use IE, clear the cache, log out of everything and browse with and incognito window. That is about as virgin as a SERP can get.

I don't think that you should wait to change from HTTP to HTTPS. You are developing an entirely new website and domain name. To the engine this won't look like changes made on one site. They are going to see this as a brand new website. So basically, it isn't a matter of making changes too close together, it is creating the website you want, how you want it, right away.

Have you reached out to the newspaper and asked them to no follow/no index the page? This is an extremely high authority kind of link that is usually best handled directly with the webmaster of the other site. They should be able to take the page down for you no problem. I wouldn't recommend removing it completely as the brand mention is good for your SEO, but if you can ask them to remove the indexation it will stop out ranking your branded searches.

This might seem like a silly question, but are you searching for this while you are signed it? Your search results might be a little off if you are. Try using the keyword analysis tool here to see if that article truly outranks your branded search. I would make sure of that before I remove the link completely.

If you cannot get in touch with anyone at the newspaper to remove the link the other thing you might be able to try is sending feedback to Google. You can do that at the bottom of the page. It will allow you to send a message to Google and show them exactly which SERP you want moved/ removed.

Top of mind SEO Suggestions:

Your key term is very broad and probably extremely competitive. Your h1, h2, title tag and URL use the keyterm enough to tell Google that this is what the page about. That is great. Your term only appears on the page 7 times, which I think is a little low. I know you don't want to stuff the term in too many places, but most of the repetition is in the titles and not the content itself. I would fix that for sure. I would add a hierarchy to your titles a little more effectively and get your key term in the content more.

The content (professionally speaking as a content writer) is written for the engine and not the searcher. I recommend a full rewrite to make is sound more natural, expert and informative. The keyterm might be a little difficult to get in there more naturally, but I think that you might be able to work something out.

Your internal link profile doesn't look awful. I would take the term "Cincinnati Web Design" and try to link it to a few pages on your site. That tells the engine that it is a very relative page. I wouldn't over do it though. I would make sure you are linking it to pages that rank well and have content relevant to that term.

Share the page on social sites and encourage engagement. Social signals are a great way to boost your page. If this page appears in a category anywhere on your site, make sure the title in the category is the specific term you are targeting.

Lastly, I would post a video to this page from YOUR Youtube channel, if you have one. Add a couple of pictures and make the alt tag the term you are targeting. Then, wait a couple of weeks to see if the page starts moving.

If these steps don't work, there is a chance you need to edit the meta data on page and maybe de-optimize it a bit. You could have way too much optimization for the engines and not enough for the searcher.

Option one is better because of the punctuation. Hyphens are better than periods.

I think that it highly depends on your key terms. I don't think that anyone could give you an idea of your ROI without looking at your setup. Your key terms, search volume, average sale and many other things factor into the ROI. Will return only consist of revenue or is your conversion level setting an appointment? Or gaining a phone call?

Fortunately there are tools inside of Adwords that can help you track conversions, like phone calls, or contact us form submissions. Without delving into your data it will be pretty hard for anyone to be able to give you any kind of ball park ROI figure.

This is a tough question. My first thought is do you have any user generated content on these pages? Is it possible to get some reviews on these location pages?

Secondly, I know that it takes time and money but there is nothing more important for successful SEO than **uniquely valuable content.  **If you are expecting success with duplicate content or thin and missing content you will not get it. If I could only pick one thing to spend money and time on it would be Content Writing. I would start with your most valuable pages and get some expertly written and valuable copy on them asap.

As far as the problem being location pages, I would recommend using some REL Canonical tags instead of 301 redirecting the pages. I would pick your main location as the authoritative page. Having unique copy on the location pages, like user generated comments and reviews, is really the best way to solve your duplicate content issue. The canonical tags will help you in the interim, but, the best way to solve your issue it with unique content.

"may not' be indexed is the key term there. More likely than not, it is being indexed.

Google shopping doesn't run off of key terms at all. It runs off of the attributes of your products. You have to create a shopping campaign in Google AdWords in order for your products to be displayed. The products are submitted to merchant center, then you add them to a shopping campaign in Adwords. Here is a video with instructions. Make sure that you are starting with high bids and budgets. This is the best way to get a large amount of data in a short amount of time.

You will want to frequently check your search terms by going to the keywords tab, hitting details, and under search terms, select all. The only way to control your campaign is with negative keywords. Adding keywords to the ad groups WILL NOT matter. (I had to learn this the hard way) I set up each of my products in its own ad group in order to better determine CTR, what my CPC should actually be and negative keywords. This was the most effective way for me to do it. Some of my products ended up being grouped together in one ad group because I have over 1000 products in Google Shopping. I tried to minimize it as much as possible.

If you need help with this, just give Google a call. They are super helpful with setting up these campaigns and ad groups.

Your URL structure should include your key words, absolutely.

Ideally your URL string would contain as much information as possible without stuffing it with key terms. It should also build as people navigate.

domain.com/category/page

debtstop.com/debt-settlement/monthly-settlement-plans

Does that make sense?

The only thing I would recommend here is to add a little more content to the home page. The design is superb and the keyword use is natural. I think with how competitive the word is you might need to use it a little more. Maybe 12 times instead of 8. It appears to be pretty competitive.

Did you run the page through the on page grader? And did you check your links in open site explorer? Run an advanced SERP in the Keyword Analysis tool to compare your metrics with the SERPs on page 1.

Social Signals are important for organic rankings because they are a trust signal. If you have a social presence, with engagement it is more likely that your site will be seen as legit. I do not feel as though social signals are as important now as they were say, a year ago. It is too easy to manipulate. You can buy followers, cheat engagement and build a reputation completely unrelated to your industry. While it isn't quite as important, it is still a ranking factor.

Social media doesn't need to be a complete waste of your time. Use it to stream customer reviews, industry related articles or advertise promotions. The social signals feed off of engagement. How many likes, shares, comments and reviews your business has on social media is what is important. It doesn't require someone to spend countless hours sharing pictures from the Walking Dead or commenting on every selfie. It requires engaging your audience however possible.

Your social media profiles are also reinforcement for your local listings. The name, address and phone number on your profile can be used to confirm you are who you say you are.

To answer your question simply, yes, social is important. Google plus, Twitter and Facebook are probably the most important. You have to prove to the engines you are a legitimate site and can be a trusted source for searchers, social is part of that equation. It isn't just about traffic from social sites.

I totally agree that it needs to be rewritten. Is local SEO more important than ranking nationally?