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Hi Jim, I'd suggest writing about each model. Not everyone can easily look at a floor plan and see what's neat about it. Is the house great for multiple generations because it has a mother-in-law apartment? Good for aging in place because there's a downstairs suite and accessibility features incorporate throughout? If this is for a builder, does the builder offer options such as turning that fourth bedroom into a library or home office? If there's a home office with a separate entrance for clients, point that out. Talk about how wonderful the kitchen is, etc.