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Thanks for the answer Bernadette Coleman. Yes, it can be a Google issues. But the biggest problem is that the Google Adwords team, are trying to make ads with some urls , and some Urls are being blocked by Google Adwords. Note: The URLs that are reproved are not on the console search sampling, do not have 404 http status or redirects. Are the final URLs with 200 https Status - Google Support answer - Disapproved ads It seems that the issue is with the URLs. When our system crawled, they resulted in 404 violations Hence, I request you to check Google Webmaster tools to identify the issue. Also, I request you to speak with your development team to identify the issue. Once the issue has been fixed, I kindly ask you to re-submit the ads in the account, which will cause our system to re-review them. About the 404 errors on console. I had already taken the 404 urls sampling console and tracked screaming frog: 246 urls Status 404 303 urls Status 200 459 urls status 301 70% of URLs were corrected, were marked as corrected on console, but Google insists back them to the list.

Hi Francisco, Google suggest to do the sitemap as your third option. Check this article: https://support.google.com/webmasters/answer/2620865?hl=en My way of doing it, is creating a sitemap for every language, uploaded all of them to the root of the site and create a sitemap stating the latter sitemaps. This is an example: <sitemapindex<span class="html-attribute"> xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"</sitemapindex<span>><sitemap></sitemap>https://www.domain.com/sitemap-en.xml<sitemap></sitemap>https://www.domain.com/sitemap-pt.xml<sitemap></sitemap>https://www.domain.com/sitemap-es.xml Hope it helps. GR.

Multilingual are sites that target languages independently from where they are used. Multi-country are sites that target specific country and language markets. So, in your case, if you want to target all Spanish speaking users, you should go multilingual and the hreflang annotation should be: Moreover, it would be better to change the subfolder URL to http://example.com/es/, because maintaining the es-ar subfolder will make people think that its content specifically targets Argentinian people

Hi there! I believe that Google is simply recommending that you make sure to have the new URL map, the old URL map, and a list of all your inbound links. Looks like how they're meant to be used comes up in the next steps. For example, the next page includes these steps (which I have completely removed from their contexts, so make sure to do things in the order Google outlines): On the destination site, submit the two sitemaps you prepared previously containing the old and new URLs. This helps our crawlers discover the redirects from the old URLs to the new URLs, and facilitates the site move. and External links: Try to contact the sites in the saved list of sites linking to your current content, asking them to update their links to your new site. The old and new sitemaps will be used by Google when first indexing your old site, and the list of external links is there to help you maintain your link profile. Does that make sense?

I think that this one is best: https://moz.com/ugc/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand (i can describe same, but this is article with diagrams and lot explanation). Also think about this let we have two pages - PageA about Coca Cola and PageB about Pepsi Cola. Let both pages have content optimized for them and have ranking. If we 301 PageA to PageB do you think that PageB will getting same positions about "Coca Cola"? That's right - will be lost positions because content is different. Of course there is special case when you get ranking for some keywords with anchors even if such content doesn't exist: https://en.wikipedia.org/wiki/Google_bomb That's why when wise people talk for about "over 200 ranking factors" they're damn right!

If it were a brand new site and the target markets were pretty equal (or the Brazilian market was relatively small), I think the sub-folder approach is a good bet. You could use <rel="alternate" hreflang...> for language-equivalent pages, and the combination of a .com plus language/country targeting should work fairly well. In this case, though, since the Brazilian market is so strong, and you're already dependent on that .com.br domain, I think making the switch completely would be very high-risk. From an organic standpoint, I would advise against redirecting the .com.br domain to the Brazilian sub-domainfolder I'd suggest either launching the new domain with  <rel="alternate" hreflang...>and no Brazilian sub-folder, or, as you said, setting up <rel="canonical"...>from the sub-folder to the .com.br domain (and keeping that the main site for Brazilian visitors). As the new site gains ground and you see how it performs, you can always switch them out later.</rel="canonical"...></rel="alternate" hreflang...> As Michael said, make sure you're not double-dipping on the Adwords side with two domains in the same region. That could land your account in hot water. For now, if the .com.br stayed canonical for Brazil, AdWords should continue to use the .com.br site. You can set up regional/country campaigns for the .com site and target them specifically. That shouldn't be a problem and will give you time to build up the quality score and history on the new domain.