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I just exported a report too - VERY low quality 
Line-gaps in the middle of images, very low quality font (pixelated).
Something with the report generation seems to be off - not sure what or why, but I couldn't give the report to clients as-is, that's for sure
Bad bad idea!
As others have said, I suspect the theory here is to try to rank higher for when people use speech marks in their Google query.
In my opinion, the idea is bad for 3 reasons:
Hardly anyone searches like that these days - I do sometimes but only when the results without "" fail to return the results I need - or when I'm doing specific research (intitle:" " etc). Not many 'normal' users search like this
From a user perspective it doesn't make sense. In the body of content it would look very odd and unprofessional (unless you are citing a quote!) - Moreover using " " marks in the title tag is a bad idea - you only get a few characters for your title tag, so take FULL advantage of each character! I don't mean over-optimise keywords here either, but as well as having your primary keyword in there, use the title tag to help turn 'would-be' visitors into visitors - using " " marks in your title tag reduces the space you have to use, making it a bad idea.
It's a pretty blatant form of trying to manipulate results - Something that big G would likely not approve of... Ask your client if they want to gamble their online presence on something designed to 'trick' Google 
If they are promoting a crappy $7 affiliate product I'd maybe understand them being that silly, but if they want a long-term online business... Nah!
Kinda makes me wonder who suggested this to them! Did they enter a time-warp when they went into the meeting, going back to 2001?!
Important:
If you do this, please can you add the 'export to csv' feature to Chrome? Currently I don't see it there, so use Firefox for that
If I lost the ability to do the csv export of serps... I'd be upset! Still wouldn't moan too much as Moz has so much else that's great, but I would be upset none the less! 
Hi Margaret,
Others may disagree perhaps but personally I'd say that 301'ing product to product, category to category is the way to go. From what I remember seeing a while back on the subject, Matt Cutts explained that it would be unwise to have too many 'hops' (e.g. 301 to 301 to 301 to 301...) but with redesigns etc doing a full product > product (page to page) redirect site-wide is fine.
At the end of the day it's best for the user!
re: the structure - with the new structure what is defining the 'keyword' part of the URL in '/productname-p/keyword.htm' ? You may be surprised what is possible in terms of automating (or at least semi-automating) things like bulk 301 redirects - especially if you can get the old URLs into an Excel file and manipulate them
I'd ask your digital agency (or whoever is doing the migration) if they can get their best Excel ninjas to have a chat with you about this.
At the absolute worst case, if there really is no way that this can be semi-automated, I'd say it's a job of a pot of coffee and some time with Excel open! A lot of the time though there is at least some automation that can be done in Excel.
I'd say 2 things:
Have a page on your website for each location and use schema local company mark-up on each page
I could talk for a while about G+ Local and multi-location businesses, but this post does a good job so I';d visit that http://moz.com/ugc/get-your-multilocation-business-ranking-in-multiple-cities-with-one-domain-21815 (Tip of the hat to Brian Gomez
Hope that helps! Sorry the answer is so short, but Brian covers a lot of the ground I was going to write about so not point ion me repeating it here!
I'd seriously look into 301 redirects.
How many products are we talking about and what is the current URL structure like?
The best way from an SEO, usability and revenue point of view would be to 301 URLS like-for-like - Sending domain.com/productabc.html to the same product on the new URL structure. This may be time consuming if you have 10's of thousands of URLS, but depending on the current structure you may be able to automate this at least a little.
So some questions:
What's the new structure
What's the old structure
How many products/categories/URLs?
Hmmm I would say borderline. If this was the mainstay of posts to a site, then I would be worried. However if you have lots of other content published on a regular basis that is content-rich and engaging, then I would be less worried.
If the main goal here really is for users, rather than SERPS, why not noindex, dofollow the page?
Couldn't you twist this a little though, have a unique intro at the start of the article, then a paragraph of your own thoughts on each topic - adding value and provoking thought, then a link to the topic after that? It's what I do on some of my sites, and it works well!
Hi 
Some 'bigger picture' questions to consider...
If the answers to the above are positive ones, that I would say that it is worth writing for the site. I would recommend linking naturally, and try to negotiate Google Authorship of your posts
As I recently mentioned in another question a few moments ago, I would also recommend setting an advanced segment up in Google Analytics to check for referrals from the blog and, perhaps more importantly, goal conversions from visitors this blog has referred.
If you are thinking about this from a pure 'rankings' point of view, all I would really recommend is a shift in the though process Google is evolving, so it's important to do the same
Hope this helps!
The best advice is, as you say, to be 'natural'. Hard to 'emulate' a natural backlink profile? - Then I hate to say it, but try to earn some natural backlinks
Add UGC to product pages (reviews etc), try to make product pages (assuming this is an eCommerce site!) more interesting (soem great stuff on MOZ about this - including a whiteboard Friday from a while back, I think!).
If you ARE 'building' links, I would recommend avoiding exact match anchors. In terms of what anchor text % to use for each type, and what would look natural, I very strongly suspect that this is different in each industry/niche. Google is pretty good at spotting what other websites any given site is 'related' to, and so would also be able to calculate what, on average, looks dodgy and what looks natural. I would be very surprised if this data didn't at least influence it's algorithm's a little.
Who ranks at the top in your industry? What sort of anchor text do they have pointing to similar sub-pages? - Check this for 3 or 4 top-ranking sites in your sector.
Link like a Journo or blogger
Consider using a mix of brand, url, and natural anchors such as in-sentence links (read a few New York Times blogs to see how they handle citation links (or follow the example i just made! hahaha). Whilst on the NYT blog, why not follow the links from the NYT blogs to their destination URL, and then run an OSE check on those URLs? That will likely show you other examples of natural linking
The long term goal should be to earn links, not build them - I accept this can be a tough call though!
Hi Bob,
Sounds like a great little workflow you have going there
At what stage are you mentioning broken links etc? During the blog commenting, or via email?
I would suggest email is the best - saves making them 'lose face' in front of their audience by people reading about it in comments (although I am sure they moderate their blogs!).
You might get better success rates if you were to point out the links in one email, then when they reply, respond re: the guest post of resource link request - However that said, if quick results are vital at this stage, I can understand why you would prefer to do it in a single email too
All-in-all, sounds like a good strategy to me. As long as you are making 'in-roads' with people, and managing to get a bit of a rapport going, I think that you have a good workflow laid out there!
Others may be able to give further input, but I think you are doing well.
If you are not doing so already, perhaps open the email with a little reminder of who you are - log their memory re: a comment you made/discussed with them, etc - it can help avoid their 'spam blindness' - We are all so cynical these days due to the shear volume of spammy dribble that get's sent, reminding someone right away that you are a real person, and have already been talking with them, can help with read-rates of our outreach emails.
Hope that helps... well done Bob!
To a large extent it depends on the site in question.
Blogs are the easy one - guest posting.
Static sites without resource areas are harder, I would check to see if they have a news section, or perhaps they have a mailing list they could send info to, for example.
At worse case, even if you are targeting sites that don't have frequently updated areas (blog/press section/news section etc OR a mailing list), then perhaps they could at least mention/recommend the pdf to their social following? (Tweet/LinkedIn share/Facebook post).
Other than that, would be hard to say without seeing the sites being targeted.
Hope that helps though
Mike.
Hi Bob,
Well personally, I agree with you. I always like to try to find a hook, common ground, or something to talk about with a prospect.
For others though, it's a numbers game, and the pleasure and higher conversion rate you get by being more personal does have to be compared with the lower conversion rate but higher volume of a less personalised outreach.
I like to go after higher value relationships myself, and so am fine with taking the time to connect with people - comment on their bogs, .help out with any problems they have on their site (broken links/broken social badges, etc) and build a relationship up first, before even asking about a guest post.
Sometimes though, when an outreach campaign is urgent, it can be good to know how to quickly assess a site, add to buzzstream, making comments in the notes section as a mental reminder of the tone of voice to use with a blogger, what would work well for their blog, and also any issues they have with their site.
I have been know to send an email to a prospect cold, help them by explaining they have a broken link (a couple of times it was badges linking to /# instead of their social account!), and also ask if they would be interested in 'xyz' too - and I usually get a good response
I find that in most cases making notes etc on things about them and their blog, then emailing them with that in mind, but being YOURSELF, and being honest, has the best effect.
Like I said above though, I would test this for yourself, find what works for you, and how you are happy working - split test a couple of different styles at first, and use buzzstream in-built reporting on which email template converts best to see how to progress from there
Hi Bob,
Although not the answer you want, it depends!
What I would do, is split test your outreach.
In one email, make the offer right away, and in another be a little more cautious.
To some extent, it does depend on what you are asking the bloggers to do. For example, are you asking them to write a review of the PDF? or do you want to write & supply a guest post?
In either instance, I wouldn't offer them the link back from another related site - that's just me personally. To me, that would look too much like one of the '3 way link swap' emails that I delete each week.
Offering the adwords traffic is an interesting one, however I would use that one as a contest personally - one of the reviewers picked at random.
In terms of offering a FB like or Tweet - I would instead tell them that you would be happy to share their post across your company's social channels.
The actual email you write, including the subject line, will depend to some extent on the tone of voice of the blogger you are reaching out to.
Re: Buzzstream
I have used Buzzstream a fair bit myself - what I tend to do is NOT use their inbuilt scraper (I don't like most serp scrapers!).
Instead I use the bookmarklet they provide, which then allows me to make notes (on the final page of the bookmarklet, after confirming their contact data etc), on things like: Their tone of voice, links to their guest post guidelines, any notes on if they do giveaways, etc.
Also, when first adding the prospect to buzzstream, be SURE to use tags that will be useful in the future (may be useful for other campaigns/clients etc). Doing things like using non-industry specific tags like 'giveaway' or 'contest' can help with future efforts, as you can search buzzstream for such prospects.
One other advantage of using buzzstream, is that if you do create 2 different templates for the emails, Buzzstream will try to automatically record the response rate as a percentage...
For the above reason, consider just bookmarking a set number first, say 10 to 20% of the total number of blogs you intend to reach out to, **but **ensuring you have enough sample data to be reliable. - The more folks you intend to reach out to, the lower the % can be, basically!
Then, before you launch the campaign in full, check the response rate of each of the respective email templates, and go with the one that had the best response
This way, you are testing the water, and getting some stats (other than opinions) to base your campaign on. I like this method, as no 2 industries are the same really.
I would download an OSE report set to external links only, to entire root domain. Use an advanced report if you have the credits.
Then I would check the anchor text usage to each of the key pages.
Try to do quality link work - linkbait rather than link 'building' - Yer, I know, everyone says that - but really! Write some decent articles that people will WANT to read - if they want to read them, they will want to share/link to them.
If you do end up 'building' links though, do so by really high quality methods. Manually reach out for guest posts on decent blogs - tie this in with Google+ author profile links to the sites G+ account (the authors), and in terms of anchors, be natural! Go for what the blogger thinks should be used - usually this will be either www.domain.com/ or 'Brand Name'.
In short - don't try to manipulate your anchor text in order to gain organic Google rankings - this kind of practise is now more out of date than ever, won't likely work very well anymore, and could in fact be counter productive.
Hope that helps! Stick with it, do lots of research, start to identify and engage with a site's audience both on-page and off, and you will be fine
For me, it's:
Then I use Excel with various filters to mold the data as I need.
For example I may well combine data from the above 2 sources, and use vlookup formula's to, say, find 404 pages (screaming frog) that have a high PA (SEOmoz) by pasting in all the data from a screaming frog 404 report, into a download from SEOmoz, and the using a vlookup command to find the PA of the 404 pages.
Of course in the above example I could just use a crawl report form SEOmoz, which I also do, however i like to use more than one tool to check for 404's
Plus using the above technique you can do all sorts of trickery-pokery, and uncover lots of actionable insights.
If you search either on Google, SEOmoz, or Distilled, for something like: excel for seo - SEO for excel - or something like that, you will find loads of info.
Other decent tools to consider are:
These are all places that pull similar data, but are slightly different from each other, and have different benefits.
ahref's, for example, can be handy for finding links that have dropped-off.
Just my thoughts
Mike.
Hi Rand,
Whilst I agree partially with what you say here, at the same time if Gamer paid annually, based on what the sales page sold him, and now you have revoked some of what was detailed on that sales page (and so sold to Gamer), then you really need to look at this I think.
Personally I will also miss the private Q&A, but it isn't a deal-breaker for me.
I do wonder about the pro-webinar's going totally free though, I didn't even realise that was the case. Still, I use followerwonk and OSE quite a lot in my work, so this also isn't a deal breaker.
HOWEVER, I pay monthly. Gamer paid annually. To be honest, as Gamer paid for a years membership to a service, and as you have changed that service considerably after he has paid a years membership, I would think that he should be given the option on cancelling - and having the rest of the year's fee refunded. At the end of the day, that would be good customer service, as he is no longer getting what he paid for.
Just my thoughts
Like I say, despite being disappointed re: Q&A and Pro webinars, I am not leaving SEOmoz - it's just too good - I do also get what Gamer is saying though.
EDIT: Just saw below that a Mozzer offered a refund etc -nice one Moz being awesome as ever
Still... it really is a shame that you can't support the private questions anymore.
4% is low I agree... but did you ask those 4% how important the questions were to them?
Also, SEOmoz does talk about community building - did the community get any chance to offer it's opinion of the webinars moving from Pro to free to all? - Just wondering
As Rand said above, the web app is pretty cool. Whilst there are a few other options / companies offering SEO campaign tracking, for me what makes the Moz guys stand out is:
But all in all, I guess its the 'package' of some of the industry leading tools, mixed with a wicked community , that makes seomoz an excellent 'one-stop shop' to monitor lots of metrics for your SEO campaign, produce reports, and also have a ub where you can read about the latest SEO happenings or techniques, and also actually ask questions when you need a hand.
The allowance of 1 private question per month is actually pretty handy too.
That's just my thoughts anyway!