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If you have great content and a competitive service, do not fear competition.  Because, where there is a lot of competition there is usually a lot of money changing hands - and ranking lower in higher competition will often yield more traffic and more sales than playing for peanuts.  And, many times when comparing high search volume to low search volume, the same strong competitors are in both places. So, I just decide where I want to be and attack.   For "odor removal service" and "odor eliminator" , I would attack them both with one page and as much energy as I can put into it.

Hi Mike! Our focus is primarily on non-paid search/marketing so we do not have any current plans to integrate with Adwords. If there are any specific features you would like to see Moz offer that Adwords uses, I recommend submitting a feature request on our product team's forum here: https://seomoz.zendesk.com/forums/293194-Moz-Feature-Requests I can't speak on behalf of our product team with certain decisions but definitely submit your request/question there. Hope this helps!

Great. I had not run across that thread, so thanks for passing that on!  - Mike