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Adding to Roman's advice, which I agree with, be sure you've updated all of your government records so that the address reflects your business instead of the old one.

I would like to add, that I completely KW stuffing is not a good idea at all. Adding a city name will not really help you, adding a service type might. BUT, this is all very risky. Additionally, if you consistently are getting your name edited to what it reflects in the real world (As a TC I check the Secretary of State and the Street View) , there is a limit to the number of times a listing can be corrected before a suspension happens. In some cases, you may also end up with a hard suspension. (Especially if a TC gets involved.) Play by the rules, and make edits to competitors as Miriam suggested. Also, if you do the legwork report competitors that are using Virtual Offices/PO Boxes in the advertiser forums.

1.) If the business is brand new, and there is no record of it on the Internet as of yet, then I would only recommend creating practitioner listings if it is necessary to point out an area of specialization. So, for example if a medical practice has 5 MDs, the listing for the practice covers that, with no added listings needed. But, if a medical practice has 5 MDs and an Otolaryngologist, it may be good marketing to give the specialist his own listing, because it has its own GMB category and won’t be competing with the practice for rankings. *However, read on to understand the challenges being undertaken any time a multi-practitioner listing is created 2.) If the multi-practitioner business is not new, chances are very good that there are listings out there for present, past, and even deceased practitioners. If a partner is current, be sure you point his listing at a landing page on the practice’s website, instead of at the homepage, see if you can differentiate categories, and do your utmost to optimize the practice’s own listing — the point here is to prevent practitioners from outranking the practice. What do I mean by optimization? Be sure the practice’s GMB listing is fully filled out, you’ve got amazing photos, you’re actively earning and responding to reviews, you’re publishing a Google Post at least once a week, and your citations across the web are consistent. These things should all strengthen the listing for the practice. If a partner is no longer with the practice, it’s ideal to unverify the listing and ask Google to market it as moved to the practice — not to the practitioner’s new location. Sound goofy? Read Joy Hawkins’ smart explanation of this convoluted issue. If, sadly, a practitioner has passed away, contact Google to show them an obituary so that the listing can be removed. If a listing represents what is actually a solo practitioner (instead of a partner in a multi-practitioner business model) and his GMB listing is now competing with the listing for his business, you can ask Google to merge the two listings. Source Not-Actually-the-Best Local SEO Practices IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

Hello Gwen.imatrix, Thanks for coming to Q&A with your question! NAP is basically the foundation of all Local. To qualify for a unique Place Page, a business must have a distinct address and phone number. There's just no two ways about this. Should Google notice the issue, yes, you can expect a ranking drop and considerable confusion surrounding the accounts. Hope this information is useful to you. Good luck! Miriam

I don't do local myself, so I haven't tried this, but I have seen the suggestion of getting testimonials from customers and including the customer's cities next to their names in the testimonial.