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Hi Gianluca, Sorry for the delay!!! Thanks for your answer. I just got what I needed Cheers

Thanks a lot for your answers...it's all more clear now. Have a lovely day

Hi... I don't know if you have discovered the reason of the mysterious traffic from Sweden. I've thought about it, and the only justifications I can think about are these: or your company name corresponds also to a real Swedish brand, so Swedish people are entering in your site for brand name searches; or that your domain name - if it a generic one - once was the domain name of a Swedish website, hence with still enough link popularity from Swedish website, so that i can still rank in google.se

I would prefer some more details- which keywords, why do you chose them, higher rankings means what? Two, Three or 20 Positions? How often is it searched and how much klicks do you have. Whats the Keyword trend? Maybe the chosen Keyword is wrong, maybe the topic isn't as hot as last year, maybe its an ugly search snippet ...

Get new, better quality links ASAP, before or while you're disavowing It depends on your outreach methods - I had ~50% removal rate with one of our sites which is multiple times higher than the average. You can just disavow and hope it works or you can get as many links removed as possible, disavow the rest, then hope it works. I'd go with the latter.

How does one know that one is being penalized for linking blog pages on one site to the ecommerce pages on the mother site? Thanks, DIane Diane Kramer, Doggie-diva.com

Thanks Paul I had a look at the page, but as I can see it uses headers to identify the response, but the actions are rewrite or redirect. There is a custom response you can use, for a definitive answer I would ask on iis.net http://forums.iis.net/ Or you could place each pdf in its own folder and place the header on the folder

**Do you know how to do it in Windows (web.config)? ** Sorry.  I only know about .htaccess. When I purchase hosting I always look for those that can handle .htaccess - because it is so frequently used on my sites.

Thank you guys! Very helpful answers. Take care