Hey Gang,
Thank you in advance for taking some time out of your day to read/comment on this. I really am thankful for this awesome community.
SO, I just took over a locksmith client with over 20 different locations all up and down the west coast. They have some of their Google My Businesses ranking in the snap three. But most of them are not even close. The SEO that they had done was very 2012 and very messy. They have the name of the cities in their GMB profiles which is against google policy (although we haven't got taken down)
Example: Instead of Locksmith plus they have Locksmith Plus Portland or Locksmith Plus Seattle.
So their Citations are all over the place. Some locations have a bunch, and some locations I haven't even been able to put them on Yelp or Super pages (because they do not accommodate well at all for multi location business it's kind of been a nightmare)
And Besides mediocre citations their websites are all over the place to. None of them are Linked to each other they each look like a separate brand.
So here's my question(s)
1. I have a pretty good PBN network of my own real websites for clients that I have ranked to page one. I want to start Backlinking to just our one Main locksmith site (that ranks for no city) an have that juice flow into all the other sites but I am afraid I wont interlink them correctly and the juice will get wasted. Should I have like all the links to every cities website on the front page and point all my pbn at the front page? How to I link these bad boys correctly? Or should I... (next question)
2. Ok I know the Google my business does not care about how many citations we have but rather the quality of those citations. I already know we are having a brand crisis. We need to change all these listings to the same brand name but I am afraid google will spank us once we change and take down our number ones (so be it?)
But My question is how much should I focus on back linking some of these page listings. Like should I be posting the naked Yelp URL on some of my web 2.0s (that link back to my main website)? Or what if i just had the main citations on the cities website so they could get some juice too? Confusing!
Overall I know that Google wants clean consistent branding and that what we want to do.I just want to make sure everything is hooked up right so when I do make some Bad a** big content that every location can benefit from it.
Guys thank you again. Much Loves and I hope every body had a great new year. Here's to a strong 2016