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There are a lot of response questions folded into the answer you're looking to gain from this question. There is definitely not a direct Yes or No answer. There are several determining factors. Is the website mobile friendly? Not to be confused with Mobile Optimised. Is it easy for a mobile user on any device to read, comprehend, and perform tasks on a mobile device. What is your vertical? If you're selling shoes I'm more likely to buy in store. But if you're Zappos, I'll definitely purchase from my phone knowing full well that It doesn't matter what I order because I can return it. Who is your target market? If your target customer is a lower middle class mother of three, then she will likely not have any time to sit at a desktop/laptop to convert and have to do all of her purchases on the go. So mobile will work better for her lifestyle (there are studies charting roughly 57% of Americans as only having recreational access to the internet through their mobile device). What do you want them to do? Is your funnel complex and barely comprehensible? Do you require serious personal information (bank codes, credit card numbers, etc)? Your funnel also plays a part in how easily someone can convert. Does more mobile traffic mean more footfall in the local stores? If it does, then it doesn't matter what your website looks like, it means that people find you and still come to your location. And finally, the question no one is really capable of answering concretely yet.... Do people do more research with their mobile device then convert directly on a desktop device? The higher you bid on Mobile I would definitely keep an eye on direct or brand traffic to see if people are transitioning to the website through other avenues. Of course, I'm sure you're up to speed on the on-site & audience identification. Mobile conversions still cost more. Mobile clicks cost more. And generally mobile has less space to display as many adverts so the costs to get good real estate are worth it if you can figure out your mobile audience's desires from your website. So the short answer is: yes, it's definitely worth bidding that much for mobile traffic. I see average return from clients who are set up well for mobile, but if your site isn't prepared for a mobile audience then you won't see good on site metrics and you won't see it as worth while advertising spend.

Meghan, The main focus should be around having as much original content in the sites as possible. If you create future content, don't duplicate that content too, be creative and unique when writing about the same topic. Put different ideas into it, make one 5 Tips and other 9 Tips so to speak or How To and Things to Know twists. Applying a lot of what Jeff mentioned above will be beneficial as well. Those were all great points! All the best in your launches! Patrick