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Be sure to look in an incognito window. Often times a CMS will suppress the analytics tracking info from being in the code if you're logged in as admin, so you'll just see the non-standard tracking code and nothing else. [Voice of experience speaking here!]

A penalty is something google will have to manually remove and you will be able to see that in webmaster tools. A devaluation is when you are adjusted by the algorithm and lowered as a result because each thing that google does not like acts as points against you but you can quickly change and see your results return. Does that make sense?