Duplicate Content on Event Pages

[mattdinbrooklyn]

My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?

[gazzerman1]

This is a Panda issue.

Google has said many times with affiliate sites that use the same content that if they do a better job than the original site it will rank them. So its not all bad when you look at it from that point of view.

However, Google loves unique content and will do its best to rank sites first that have the unique content. I have a business in the office space industry and a few years back we used to aggregate office apace listings which were shared amongst 30+ sites. The display of these listings would be different for many searches but the content was the same as all the other sites. This slowly put us in a PANDA DEVALUATION (there is no panda penalty).

After re-writing them with our clients we saw a significant change once the content had be re-crawled.

So it can have a great effect. If Google starts to see that large parts of your site are duplicate content it will start to question the authority you have in your industry.

Could you offer and incentive to your customers to write something unique? And also maybe inform your users not to copy and paste their own content on your site as this could affect them negatively in Google?

If you are an authority could you tell users that if you want to be listed it must be unique? Or if its a paid service have an ad on service for a few bucks where you write a professional description? Might become a nice additional income?

Just a few ideas

[mattdinbrooklyn]

Do you mind if I ask how much of the content you re-wrote? My main fear is the amount of work that this would take since a lot of content goes up on the site daily. If the content is re-written did you do the same amount of content or did you re-write your office space listings with less content?

[mattdinbrooklyn]

Also could you fully explain the difference between devaluation and a penalty?

[gazzerman1]

We decided that it was worth a large investment as we would own the content ourselves and not worry in the future about anyone claiming ownership to the content as google gets stricter. So we re wrote half a million words!

[gazzerman1]

A penalty is something google will have to manually remove and you will be able to see that in webmaster tools. A devaluation is when you are adjusted by the algorithm and lowered as a result because each thing that google does not like acts as points against you but you can quickly change and see your results return. Does that make sense?