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AMP can be a lot of work when you really want to make sure that the pages look good and support everything that is related to the set-up itself. I recommend using the AMP Plugin that is available for WordPress and creating your own template files to support them afterwards so you can tweak whatever you want.

I would look into the advise from Nigel but also realize that Google is often tweaking and testing with the look and feel of the search results. Lately I've seen myself more of the classic links again but for a period I was only seeing the second screenshot with the links directly below the result.

HI,

Did you redirect the old pages to another page, like worst case the home page? The alternative would be to look into excluding these pages if they have a similar page path from the search engines by adding them to your robots.txt.

Martijn.

Hi,

What ScreamingFrog is looking for is the actual UA-code on the site itself so in the code. But Google Tag Manager won't show this and will load GA itself via JavaScript which doesn't make it available for ScreamingFrog. That's why it won't show up for you. What you could do is set-up a custom filter in ScreamingFrog to check for the GTM code snippet so you can find out if you miss GTM somewhere on the site.

It could, I would say it's depending on how large of a brand you are in the space that you want to rank for. In tons of cases for bigger brands, it makes more sense to add their brand name to the title of the page in the SERP as it will have a higher awareness of people who are already familiar with it and that's why it'll increase their CTR. In most cases, I would say that it's better to test this assumption at a larger scale to see what the actual impact is of removing/adding the brand name.

Completely agree with Rob! Doesn't matter in any way usually if you keep or remove it. Even as a publisher ourselves we tested it and what we mostly noticed is that almost nobody cares ;).

To answer your question around why they would set-up different statements for different search engines. When huge sites become more complicated in their structure you also want to have a chance to see how different engines deal with pages and crawling some of them. By setting up the statements differently it creates a better overview in what is being crawled for a specific one and what isn't.

Hi,

Talk to the SEMrush team if you want something like this, I don't like advertising for them here but they can offer you full reports on the keywords your competitors are ranking for in both paid and organic search. You can retrieve a few hundred through their regular subscriptions, their API for some credits or get in touch with their team for a full export of the data they have (most expensive).

Martijn.

Hi Asif,

It's fairly simple, Alexa is using a really low sample of users to find out how many visitors you have. People using the Alexa toolbar are measured as they visit pages. They probably visit by accident more pages on your site and as the data is extrapolated that would be the reason the data is so off. In my experience Alexa visitor data is a good guideline to see how much people visited the site compared to others but for high traffic sites the data is off by millions.

Hi Dan,

Since a couple of months Linkscape is called Mozscape and is the basis of data for tools like OpenSiteExplorer (OSE) & the Pro campaigns. The last index update for Mozscape was at the 28th of November and included more than 76 billion urls. This means that your link analysis was also using data from this update. Hopefully this answers your question.

Hi Stubabble, it can be the admin author but it can also be somebody who's related to the site and who you're close to on Google+. I have seen this with one of my colleagues pictures next to our normal pages not containing any authorship details as well.

Hi,

No you should be able to set up a general redirect for every page on your site to its new version on HTTPS. Two weeks ago we made the move with TNW to move to HTTPS. I wrote a blog post about it with a long checklist, check it out: https://thenextweb.com/insider/2017/02/02/marketing-the-tnw-way-18-migrating-to-https/

Martijn.

Hi Jay,

I agree that probably it won't really matter if you have implemented the rel next/prev tags. But still I would always make sure that the pages will just have the actual page number added to it so they will be unique. In most cases this is a very easy fix for developers or in some CMS' you can do it yourself. That's why I wouldn't take the risk and make them unique.

Martijn.

Start with removing all the advertising as well, I tried to read 1 How-to article and most of the content was hidden because the ads started flowing onto my screen. This is definitely also a signal for Google/Bing or whatever kind of search engine to ensure the page quality is good enough.

Hi Marina,

Good question, it most certainly will have an impact on how Google sees the page as you have spend some time making sure the pages are marked up in the right way. I would never put it as a first priority but would make sure that your pages have some some elements of the markup.

Hi,

Ofcourse this is just my personal opinion about this. I personally always tried to ask the people to 'link' to the article but used words like: mention, refer or any word like that. Just to make a bit clear that your goal is also not 100% linkbuilding but also building a brand.
Next to that in paragraph I would not myself tell the recipient that I think it's really needed for this people, I think they'll have to make that up for themselves.

Could you give us a complete example?

Cool question, I would still stay with WordPress nowadays as it's in my opinion the best CMS to use as it's really configurable these days with thousands of developers. On the side I see Medium getting bigger but that's for now not really a blogging platform for your business.

Hi John,

You can 'just' make your forms HTTPS proof. Read yourself into what HTTPS really can help you with, it's basically an SSL certificate which makes it possible to send the information in a secure way to the end point. This will keep the data of the users more secure while sending along private information. Usually when setting up a new site you could see it as a separate thing to enable HTTPS on your whole domain or not.

Martijn.

Hi Adam,

Yes, as you're using WordPress and this page doesn't provide any content to a search engine anyway (it's your WP Admin). Make sure you add an extra line to your robots.txt file like this:

Disallow: /wp-admin/*

This will make sure GSC and Moz tools won't look at pages on this URL structure at all which is basically what you want here.

Hope this helps!

Hey!

Yeah you forgot to close some objects + arrays. This is at least validating but please make sure your objects are correct: