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I would also make sure to include generic terms for the industry or type of company that is in the case study. So if someone was searching for "saving money in the widget industry" you might show up because you included the term "widget industry". Just a thought.

Hi there, There's definitely no magic number for conversion rates, unfortunately - some businesses consider 2% amazingly high. For others, anything less than 20% would be a failure depending on what the desired action is. It depends entirely on the page and campaign. I would start here to figure out both what your current problems are and what sort of improvement you can consider to be "good" - it's very difficult to compare your CR to anyone else's but your own. That post works with that assumption - that it's only your own data that can be used to decide on what constitutes improvement or what success looks like. Sorry to provide a non-answer, but I'd go as far as to say that it's hard to even compare your CR with others in your industry - with different brands and landing pages, everyone's data is unique to them.

Hey there, I took a look at your account and was able to export several different reports without issue. If you're still having trouble can you email in to help@moz.com with more information so we can investigate further. Thanks! Joel.

Hi Are you using Google Webmaster tools to set the geotargeting? This can make a big difference. Also, you might want to check out this useful checklist on international SEO. http://moz.com/blog/the-international-seo-checklist

While I definitely think e-commerce over ecommerce, I bet ecommerce is typed in more. It could just be me, but I never use hyphens in search. For our site, we rank pretty close for attorney and lawyer keyword phrases, and those two synonyms are more different than e-commerce and ecommerce. So, either way, I bet you'll be fine. I would be curious to see your rankings vs conversions though. I'd bet ecommerce would rank higher, because I think that will be typed more, but I bet e-commerce would convert better, because that strikes me as the professional term. Just my personal take, sorry I don't have any hyphen data for you. Good luck, Ruben

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