Questions
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Presenting Link Building Information to Clients
Hi Brook, Thanks for the question. As you've mentioned, there are various tools out there which can complement Moz Analytics, however the answer to your question (for me at least) is not so much about the platform you use and more about what information and message you're trying to deliver to the client. The key part of your question is this bit: "but they want to have more detailed information about each link that I have gotten for them." It really depends what you mean by more detailed information. Do they want DA? PA? PageRank? Anchor text? Number of links on a page? Ultimately, the point is why do they want this information? All of this information can be useful but in all honesty, I'd be trying to steer clients away from focusing on granular details such as these and steer them more towards meaningful metrics, the main one probably being the amount of traffic that a particular link is sending and the engagement from that traffic. In terms of presenting this, you can use something simple such as Google Analytics to gather the traffic data, Excel to export it into and put it into a table or chart etc. If you do want specific link metrics, I'm pretty sure that BuzzStream and Raven will gather these for you, from here you could export them into Excel. I'd recommend these two links to give a bit more info about link building reporting: http://www.slideshare.net/justinrbriggs/link-building-reporting-12257082 http://raventools.com/blog/how-your-reports-make-your-link-building-suck/ I hope that helps! Paddy
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