Presenting Link Building Information to Clients

[Linker75]

Hi,

I am hoping for some help concerning (from other SEO's Agencies, Consultants, etc.) what would you have found to be the best tool to present to your clients that you are doing the work the client paid for?

I have a number of clients to perform various SEO services for them and so I have chosen MOZ.com as my TPA to show a good visual presentation of what I have done and how the site is trending, since coming on board.

I have been using SEOMoz.com or MOZ.com for a while now and I have always found it a fantastic product. However, I did wish that I could generate reports for each client and it would be automatically emailed to the contact person I have been working with.

But, my big dilemma is what TPA should I use in conjunction with MOZ.com - RavenTools.com or BuzzStream.com - when it pertains to Link Building Management.

Once again, I have used both, but I have found RavenTools.com a tool with a lot more features and I can present information about what links I have generated to each client. Buzzstream.com is not as useful when it comes to this.

So, I have been presenting the clients that I have with information for MOZ.com (KPI's - Organic Search, Traffic and New Visitors etc as a measurement of my Link Building efforts) but they want to have more detailed information about each link that I have gotten for them.

Does anyone have a suggestion to best approach this problem? I hope I expressed my problem clearly enough for good feedback.

Thanks,

Brook Shipley

ShipleySEO.com

[Paddy_Moogan]

Hi Brook,

Thanks for the question.

As you've mentioned, there are various tools out there which can complement Moz Analytics, however the answer to your question (for me at least) is not so much about the platform you use and more about what information and message you're trying to deliver to the client.

The key part of your question is this bit:

"but they want to have more detailed information about each link that I have gotten for them."

It really depends what you mean by more detailed information. Do they want DA? PA? PageRank? Anchor text? Number of links on a page? Ultimately, the point is why do they want this information? All of this information can be useful but in all honesty, I'd be trying to steer clients away from focusing on granular details such as these and steer them more towards meaningful metrics, the main one probably being the amount of traffic that a particular link is sending and the engagement from that traffic.

In terms of presenting this, you can use something simple such as Google Analytics to gather the traffic data, Excel to export it into and put it into a table or chart etc. If you do want specific link metrics, I'm pretty sure that BuzzStream and Raven will gather these for you, from here you could export them into Excel.

I'd recommend these two links to give a bit more info about link building reporting:

http://www.slideshare.net/justinrbriggs/link-building-reporting-12257082

http://raventools.com/blog/how-your-reports-make-your-link-building-suck/

I hope that helps!

Paddy