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he is cloaking - with 307 redirect for normal web browsing and displaying optimized content for search engine bots. seems totally setup for post xmas market.

thank you for the responses. i'll start with reducing the number of instances of marriage. bounce rate is 40 to 45% which seems OK to me.

YES, we have a methodology that yields results both on the short and long terms. Nothing has really changed for us since those updates as we already had very cautious linkbuilding strategies done 100% manually, the hard way!

thats very helpful, I forgot about the hidden whois thingy!