Questions
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How do you check what links there are to a specific page on a site?
Hello, to see all the links to a page have a look at Google Webmaster Tools (now called Search Console). If you go to 'Links to my site' there is a list on the right called 'Your most linked content'. If you click on this it will give you a breakdown of the links to each page which Google are using as ranking factors.
Alternative Search Sources | | T0BY0 -
Deciding whether to list multiple locations
You can list all 5 addresses on your contact page, but you should consider creating local landing pages if you serve customers at each location. See the following for some best practices. http://moz.com/blog/local-landing-pages-guide http://www.localvisibilitysystem.com/2013/04/30/16-ways-to-create-unique-local-content-for-cities-where-you-want-to-rank/ As for your second question, if you want to drive traffic through local search, you definitely want to clean up local business citations.
Local Listings | | LauraSultan0 -
Deciding on directories
This may help: http://searchenginewatch.com/sew/how-to/2360254/is-that-directory-link-unnatural I often see people going crazy disavowing directory links that are actually good, valid citations. When trying to decide whether a directory is good, I'll ask the following questions: -Is there any chance I'd get some clients to me from this directory? -Would I still want a link here if nofollowed? -Is this a valid industry directory or just one that is set up to link out? -Does the directory allow you to control your anchor text? (That's usually a bad sign)
Link Building | | MarieHaynes0 -
Keyword research when the site's subject is low volume
Ryan has great ideas for answering your question. This "industry" is one that has heavily and historically depended upon outbound marketing. So, site-targeting, remarketing, and behavioral-based ads will be other methods to consider. You gotta take the message to the donor.
Intermediate & Advanced SEO | | EGOL0 -
Keyword research for new website
I'd also try and group keywords onto pages semantically. The days of every keyword getting its own page are long gone.
Keyword Research | | AMHC0