Questions
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Content optimisation or Link Building first? Small clients & small budgets
Hi Laurie, 8 hours per month is going to limit your options a lot! Personally I think it is virtually impossible to do a proper job in that small amount of time, so perhaps client education on the benefits of what you are proposing is in order first? If you can bump it up to 16 hours a month that would give you the option of doing 4 hours a week which will allow you time to plan things better and to reflect on the previous week's actions and possible results. 8 hours a month all on one day is like month 1: analysis, month 2 - content, month 3 - more content, month 4 - more content, a few links maybe... with that kind of timescale both you and your clients are likely to get discouraged long before real results start appearing! That being said I would definitely look at making sure the content is decent (and optimised) before actively looking for linking opportunities. This will usually involve content creation in addition to on page optimisation (so another 8 hours...or more!). Be realistic about the keywords you are trying to target and go after longer tail and/or local combinations. Only then would I really start looking at links, but be careful! Deep links to these kind of small scale sites to me usually means seo directories and pr releases and they are not going to do you much good. Concentrate on easy wins in term of local business directories, potential links from cooperating businesses and the like. Hope it helps!
Link Building | | LynnPatchett0 -
Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
Hi Martijn Thanks for your response. So, it's a one-time result for each crawl? Doesn't seem very reliable to me...
Moz Pro | | Laurie-Tomahawk0