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Agreed! At the end of the day, my clients want to know: Where are we in the SERP How much more traffic are we getting? How much revenue did this result in? We can talk all we want in SEO speak, but like any other business practice, at the end of the day, it's about business. THEIR business, it ours. We are being entrusted with their businesses, and we need to show them what we've done to moreover their business. After a few months, you have to (according to my dad) S--- or get off the pot.

Seo is a marathon, not a race. One client leads to others! Keep up the good work!

Agency..... In house is for those who can't handle the heat... Cesar

We use excel. It's a bit old school, even though I have an Access certification and could prob dev something sexier. It's easier for sharing with clients and no training is needed. It's easy to let it get overwhelming, so we oly keep the key metrics that matter. On page updates, link building activity, and ranking results. It's let's us see enough info over time for us and our clients. Also is a good place to store all those passwords!