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Sounds like a forum script would work for you.

Hi Lael, Depending on your clients budget and needs I would go for a self-build website / CMS or a Wordpress website with a highly customized WooCommerce section. Pros of Wordpress + WooCommerce Fairly cheap compared to a self-build website. Lots of extra functions that probably won’t get developed with a self-build website. Easy to manage CMS system. Very low design costs since you can buy a theme. Cons of Wordpress + WooCommerce Much harder to customize then a self-build website You’re working from a basis (the template) and your adding more functionalities. You won’t get every tiny thing the way you like it. The more plugins and customization you use the bigger the changes on conflicting plugins and security issues. You are depending on updates from third party theme and plugins authors. Pros of self-build All the possibilities to customize the website just the way you like. Cons of self-build It will cost you client a lot since (almost) every CMS function, SEO tweak, color or margin will need to be programmed. Locked in to the current provider since they are the one that knows how the website works. It’s a lot easier to switch provider with a Worpress website. This list isn’t all there is to know. I recommend you take these steps to make a final decision: Read some more about the pros and cons of Wordpress, WooCommerce and a self-build website (and other CMS systems). Map out all the functionalities that are required for your client (including any SEO needs). Check what functions you can find in Wordpress templates and plugins and divide your list in  functions that are offered by the Wordpress community and functions that aren’t. Determine the investment in development with Wordpress and with a self-build website. Compare costs with the earlier found pros and cons of both options and you should be able to make a decision. Last quick tip: when you work with a subscription you will need a integration with your bank or any way to upload all the automatic payments of that week / month. Make sure you understand this process before you make an price offer to your client. In case this research takes a lot of time, try to explain your client your time investment and try to let them pay for it so you can give an accurate offer. If the job goes through you can give them any discount based on your research costs. I hope this helps!

Not used it myself, but Muse has a bit of a reputation for outputting truly horrendous source code. That is never the best start when building a site.  What I have seen of the output seemed to contain an awful lot of nested DIVs. In itself that isn't a problem, but it really bloated the code which isn't great. We used to use Dreamweaver a lot. That has a bit of a name for messy code too, but you can at least control that.  Out of the two I'd opt for Dreamweaver. Given the choice I'd prefer a decent text based IDE.

I agree with everyone else, that wordpress has a great CMS(content management system) and is fairly easy to operate for people who want a website but are afraid of it being too technical. Benefits of wordpress include: Multiple Plug-ins for a variety of purposes Easy to post and publish content Easy to SEO title tags and meta descriptions. Variety of free and paid templates to use.

Also make a notation in your analytics program about the day that each of these ads hit the general public. Like I mentioned in my earlier response, my experience was people would just type in the abc.com and ignore the /GQ or /Esquire. Having a notation in your analytics account can help you account for some of the direct traffic that just goes to the home page.

If you're redesigning your site, why not switch to using DIVs? As far as I've read, there's no direct "penalty" for using tables, but tables to generally involve much more code to accomplish what DIV tags and CSS could do in much less code, which means your pages will load faster, which is something google takes into consideration when ranking. Not to mention that CSS layouts are much easier to customize, and can give your site a much cleaner and newer look. Chances are if you're seeing other ecommerce sites using tables they are simply using outdated shopping carts, but if you're going to take the time to redesign your site, why not do it the future-proof way using CSS?