Welcome to the Q&A Forum

I'd second Vahe's response re Magento. Also I have used Volusion - it's not too bad if you know what you are doing. I'd prefer Magento though.

I would link to my site that is more relevant to the content of the site I link from. If not, I think I would not even link ! Also make sure to use a good Anchor relevant to your landing page.

Okay I may have understood your original post differently then what you meant. So the case is you have HTTPS enabled, but Google is Indexing Both HTTP & HTTPS pages. However, you want them to only index the HTTP version. You are also running a cart or checkout which is only HTTPS which is likely not relevant to Google so I would recommend blocking those pages with robots.txt. I would recommend coding an IF statement to deal with duplicate indexing (https & http) & setting up a robots.txt file to prevent crawling pages that have no value and are there for customer use only. Something like this would work in php: _  _if ( isset($_SERVER['HTTPS']) || (isset($SERVER['HTTPS']) && strtolower($SERVER['HTTPS'])) == 'on' ) {echo ''."\n";} else {echo ''."\n";} ?> _I'm not sure the code in asp since I rarely ever use Windows servers but you should be able to find that with Google. Then setup your robots.txt to block all urls that are specific to personal data like this: (Example) Disallow: /catalog/account.php Disallow: /catalog/account_edit.php Disallow: /catalog/account_history.php Disallow: /catalog/account_history_info.php Disallow: /catalog/account_password.php Disallow: /catalog/add_checkout_success.php Disallow: /catalog/address_book.php Disallow: /catalog/address_book_process.php Disallow: /catalog/checkout_confirmation.php Disallow: /catalog/checkout_payment.php Disallow: /catalog/checkout_process.php Disallow: /catalog/checkout_shipping.php Disallow: /catalog/checkout_shipping_address.php Disallow: /catalog/checkout_success.php Disallow: /catalog/cookie_usage.php Disallow: /catalog/create_account.php I hope that helps Don_

I would be happy to help in any way I can. If you are willing to share your URL, perhaps you can gain some direct, actionable feedback from mozzers which will help your site even more. As for the example you shared, links are important, but they are only part of the equation. There are over 200 factors used to ultimately determine ranking of a site for a particular term. You can rank very well for a keyword or phrase even without any backlinks at all. It all depends on how well you perform on the other factors, and how well your competition performs. I am wondering how to get on the first page of a competitive term without getting a back link using an exact anchor text. Every term is different. SEO is a 100% pure competition. If you make up a new term such as "Moztekan Jewelry" then you can rank #1 with no backlinks at all. You mentioned a competitive term so it depends on exactly how each of the other 10 results on the first page perform with respect to their SEO metrics. The Cherokee example shows a solid (not perfect) site which is well presented, authentic, has good content directly related to an exact search, and offers numerous on page SEO mechanics to support the ranking. Previously I misunderstood your statement "with no backlinks with that term." I thought you meant the term was not used in backlinks. I looked at the page's links and the anchor text is mostly "cherokee medical scrubs" or "cherokee scrub pants". While not a perfect match, it is close enough to have a positive effect on search results. My recommendation for you is to offer the best web page you can. Pick a search term that you feel will drive traffic to your site that would convert well. Perform a search and thoroughly examine the top 5 or more results. When you create your page, make it world class. Have it blow the doors off the other pages. The page should be linked from your site's home page. You can use a "latest news", "popular stories" or varies methods. See how well it ranks. If it is not on the first page of Google, share the URL and we can review the page and offer tips.