To expand on what Alick300 stated, typically if the meta description is relevant, and includes the search query that the visitor is googling, it will show up in the snippet. If the meta description does not contain the keyword, they will grab a snippet of on-page content that includes it.
Best posts made by KevinBudzynski
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RE: Many meta descriptions ignored by Google
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RE: Website Alerts
As Doug said, use an external service to monitor your site (I use Monitor.us).
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RE: Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Bing seems to always index much slower than Google, but agree with Mike. Anything you can do to help Bing crawl your site, do it.
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RE: Organic keywords have dropped significantly in a short time period when relaunching site, but all 301 redirects are working properly.
As you know, many reasons could lead to the drop. I would focus on:
1.) Link Profile: Examine your link profile and try to eliminate any spammy inbound links (email the webmaster/disavow)
2.) Does the landing page closely match on the previous site? If the 301's do work, but content is dramatically different, it will likely cause a drop in organics for that kw.
Good luck!
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RE: What does it exactly means when Google brings the "brand name" to the beggining of the page title in search results when it was actually given at the end?
Because Google believes that it is better for the user based on their query:
There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query. Once we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through. See Google's artcile: Create good titles...
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RE: Disavow questions
According to Dr. Pete: "My understanding is that you can block the root domain that way, yes, but Google seemed to qualify that sub-domains were at their discretion. Unfortunately, we don't have much data yet. If you know that every link from the domain is bad, then I'd use the "domain:example.com" format."
Second Question--Can nofollow links hurt my site? Matt Cutts said "Typically, no unless it is abused and manual action applied."
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RE: Why will google not index my Images
Adam is correct. None of the image url's in the xml (that I looked at) are pointed correctly.
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RE: Rel Canonical attribute order
No, attribute order is irrelevant.
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RE: Profile Picture in Q&A section ?
Saijo, Same thing with me. I joined a couple of months ago and still no image.
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RE: What can I do to stop ranking for a keyword that has nothing to do with the companies website?
You do have "home" in the alt tag in a few places: alt="utilis-tents-navigation-home-button". This plus the shelter kw's may be enough to get indexed for that phrase. The alt on this page is useless, so try removing it.
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RE: What software do you use/work within for SEO?
In the way of editors, I typically use notepad++ and Dreamweaver. I find hand coding is sometimes the best way of editing things.
I think to be "good" at SEO, someone should have understanding of HTML/CSS. Lynda has some great courses on how to get started.
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RE: Is un-searched content worth writing?
If visitors are engaged with your content, they will come back. That's a good reason to write it.
How do you know that they never will be searched? Much of the content I generated focus on "extremely" niche topics (long tail kw's) and we do receive visitors for these topics. Also, generating original content adds credibility to your brand and site. As you know, it's not all about competitive keywords.
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RE: What do you use for site audit
Although it has many limitations, I use: http://marketing.grader.com periodically. It's fast and covers the basics.
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RE: Yoast and Standard theme: Fatal error
Do you have the plugin Wordpress SEO installed? Possible explanation from a user at stackoverflow:
"You have the plugin Wordpress SEO installed which has breadcrumbs included. It looks like you cannot install the breadcrumb plugin also. Use the breadcrumb feature included in Wordpress SEO plugin."
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RE: Should Ltd be added to business names in page titles or not?
I agree w/Mat. Unless there are similarly name companies or another legitimate reason, leave it off.
Also, if the title is descriptive enough to match the search query, extra words or phrases may muddle this up.
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RE: Recovering from a Redesign?
Did anything else change besides what was stated above (such as url, headings, content & etc.)?
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RE: Another site copied my content word for word. Whats the best way to handle or report this?
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RE: Absurdly High Crawl Stats
Has the content change? Did you check crawl frequency in webmaster tools? Many issues can get this number up.
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RE: Should Ltd be added to business names in page titles or not?
Good point Doug. Consistency is they key for name /address/phone number.
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RE: How do you 301 redirect URLs with a hashbang (#!) format? We just lost a ton of pagerank because we thought javascript redirect was the only way! But other sites have been able to do this – examples and details inside
I may be wrong, but I don't believe you can do this via a 301 redirect. How did you know the examples used a 301 redirect? The examples provided may have used JavaScript to do it (may not be the best, but can't think of any other option).