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A client of ours just had this happen to them as well. We saw a large spike in referral traffic from them, which led me to do some digging into their company. Looks like a search engine trying to grab traction and leads through a fancy landing page. If it continues, I will simply be blocking the site in my reporting software.

I don't personally have any experience with this, but I have heard that it's harder than getting into Google News. Until someone else chimes in, this post at Search Engine Roundtable might help. http://www.seroundtable.com/bing-news-13146.html