Hi Monica
Thanks for the response.
We are working through the link profile and removing links that look spammy and we know the content is unique as it has been written by the client and then updated by ourselves.
I take your point about building authority and trust however, again, there are numerous sites that have maintained their listing with no links, unique content etc....
As I stated before, discussing this with the client is getting difficult to justify blog articles, social media, unique content etc... when it is very clear that there are sites that appear to have no SEO strategy and/or links from spammy and relevant sites, yet have moved up or maintained their position.
Thanks again for your help