Welcome to the Q&A Forum

I would suggest placing the link on this page http://www.avadtechnologies.com as the site redirects to http://www.avadtechnologies.com/ .
Also recommended in this article "it is better to internally link to the version with the backslash."
http://www.seomoz.org/learn-seo/canonicalization
Hope this helps

To clarify

Its very difficult to obtain good links these days, generally they come as the result of creating good content, being a good brand and through a lot of hard work.

My suggestion would be to evaluate the sites you are dealing with, see what they are doing of interest to people, what they are doing which is different and try and exploit those areas. Promote that content through social channels, e-shots, good old fashioned word of mouth etc

Hopefully if the content is something that people find interesting, they will link to it, retweet and share it.

Admittedly, this is a simplistic overview but its the basis of what you should be doing.

If you are looking for further info, there is a ton of resource of Moz and other sites regarding content marketing, promoting content etc,

Hope that helps and good luck

Justin

I don't think the backlink profile to that page looks particularly natural and i think thats where your problem lies

OSE shows 19 backlines ahrefs shows 30, but looking through them, you have two infographitcs (with no social shares) a couple of links from .ac.uk (which are good links), directories and a number of very questionable looking links such as www.librerio.com/search/jobs/40

You also have some exact match anchor text

All of the above suggests to me that you have been hit by Panda/Penguin and the loss of links mentioned previously most likely suggests that you had questionable links that have been removed or the sites they were coming from have been shutdown (again a good indicator of poor backlinks)

To me, it looks like you are going to have to do some work on building some good links and adding a bit of content to your site to get your rankings back

Also you are on an exact match domain "graduate-jobs.com" which may be contributing

I'm sure its not what you want to hear, but I think thats where the problem most likely lies.

I hope that helps

have you tried the on page report card?

Assuming you have a campaign set up in the SeoMOZ web app, load up your keywords then go to

Campaign -> On-page -> report card

select the keyword and enter the url and your will get the page graded

As part of the report it shows ranking factors such as broad keyword usage, appropriate keyword usage, plus a whole host of other ranking factors.

It is best to use the domain.com/blog as the link juice and authority picked up by your blog will be passed in part to the root domain, therefore increasing you domain authority etc

If you take the subdomain route the link juice and authority doesn't get passed and the blog is treated as an independent sites in Google.

Therefore i'd go domain.com/blog every day of the week

Yes I use it quite a lot, its a fantastic tool.

There are many ways you can use it to grow followers, but a couple of the more straightforward ones are

Analyse your followers against your competitors, you can see which followers you have in common and more importantly people who follow them and not you

You can search users bios based on interests, so for example if you were a clothes retailer you could search for location & fashion to find potential local followers

There is a whole host of other features that allow you to find how influential your followers are, how many followers they have etc.

So all round its a real useful tool and it is extremely powerful

Rand does dig a big deeper into the features in his acquisition announcement, so that is worth a read if you haven't done so already
http://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-free

Its not really bad, but there is every chance it will affect your rankings as google will not know which page is dominant and in turn will not know which version it should show to searchers

the best method of resolving the issue is to use the rel=canonical tag as this allows you to tell google which page is the dominant version

see article here for more details:

http://www.seomoz.org/learn-seo/canonicalization

I've been having similar problems, although not just with the Moz toolbar, but with the whole site.

I emailed support and they are doing some changes with cookies, see below. Also the info about Firefox could be relevant, but i haven't tried as yet.

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Hey Justin,

We have updated the way we handle cookies and currently if you visit the Q&A forum it will reset the remember me option. This is because Q&A is a separate application and the updated hasn't rolled out to it yet.

Another thing you will want to check those is your cookie settings. When upgrading Firefox it will reset your cookie settings to clearing them when the browser closes. Regardless, what browser you are using it is good to go check out those settings.

We will have the Q&A issue fixed soon though!

Kenny

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Hope this helps

Using a cross domain rel canonical should fix any issues with this and mean that you as the original author get the link juice.

Rand explains the usage of cross domain canonical links in the following whiteboard friday:-

http://www.seomoz.org/blog/cross-domain-canonical-the-new-301-whiteboard-friday

hope this helps

Personally I would go for option 3, creating a /directory for the Canadian site, as the search weighting your root domain has will in part get passed onto the /directory as it is seen as another page on your root domain.

By going for a root domain or even a sub-domain you will effectively be starting your SEO efforts from scratch.

That said, there is some argument that a local domain would potentially rank better on local searches, however if you set up the directory route correctly by ensuring you have the localised address and phone number on the landing page, get inbound links to point to this page, social mentions etc that should to large degree counter that argument.

One other thing to consider is that all your SEO efforts on the /directory will help your domain authority and search weighting for the parent domain.

Rand did an great whiteboard friday a while back which explains the pro's and con's of the above options, so I would definitely check that out for a more in-depth explanation
http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday

Hope that helps

Agreed, although you may want to consider using a canonical link instead of a 301, both methods will work, but canonical links are increasingly replacing 301's in the scenario you have outlined
See this post by seomoz
http://www.seomoz.org/learn-seo/canonicalization
hope this helps

I am fairly sure that if you have the keyword set up in your campaign as "Mac Windows" that the SEOMoz web app looks for an exact match on those two words.

You currently have "...Windows on Mac...", if you change your title to contain the exact phrase "..Mac Windows.." that should fix that error with the report card.

In my experience Google doesn't necessarily require the keywords to be an exact match for SERPs, although in a lot of cases it helps, especially with competitive keywords like yours.

Not wanting to teach you to suck eggs, but although on-page keyword optimisation is a fundamental part of SEO it is rarely enough on its own to get you ranked top of google for competitive keywords.

Hope that helps

There really is no correct answer to the .co.uk/.com debate.

In truth it depends on your target audience, there is a lot of research out there which suggests that uk based users prefer .co.uk domain names

In my opinion it depends a lot on how you see the brand developing and if you think it would benefit from the global perception that a .com can offer.

If its any help to you, in the circumstances you have outlined above 9 times out of 10 I would headline with the .co.uk domain name, just make sure you either 301 or rel=canonical the .com to the .co.uk (or vice versa if you go with .com)

Hi

It depends on your preferred domain going forward, in truth 25 linking route domains isn't enough to be concerned about (unless they are from very high authority sites), so I would chose the variant which works best for you and 301 to that version.

Going forward you should build new links which point the chosen variant (www or non-www).

Justin

There is no harm in adding all of the addresses to the website, although i would certainly redirect via 301 to the master, dominant (or preferred) domain.

One of the main things you need to be careful of with multiple domains is duplicate content, Google will view the website for www.goldenstategolfandputt.com and www.goldenstategolfandputt.net as two different websites even if they are the same website but just reached via a different domain. Therefore if not addressed you would get penalised for duplicate content, to overcome this problem do either a 301 redirect or a rel=canonical to resolve this.

Also unless there is a very good reason, i would ensure from a simplicity's point of view that all linking, internal and external points to a single chosen domain as managing inbound links to multiple domains can be a real pain.

In essence, there is no problem with using multiple domains, plenty of people do it to protect their brand, to overcome misspellings, passing off etc etc.

Hope that helps

I assume here that you are referring to a "Duplicate page Title" error showing up in the SeoMOZ web app?

The most likely issue is that you have set your campaign up as root domain (i.e. with no www prefix for the domain), Root domains are fine, however if the links in your site point to www.domain.com and domain.com this will show as a duplicate page.

This behaviour is by design of SeoMOZ as Google will also be seeing your pages as duplicates which will most likely harm your SERPs

The best solution to this problem is to 301 or rel=canonical to the preferred domain

ie: if a user types in domain.com you 301 to www.domain.com

Make sure you do this for all domains/subdomains you have pointing to your site and add the trailing slash to the domain i.e. http://www.domain.com/ as this gets added anyway.

This will stop the page reporting as duplicates, also Google will only see one version of your pages which should pack some rankings bonus' for you.

Hope that helps

Justin

Hi Darren

The reason for this is most likely that you have internal links within your site pointing to these pages.

Most likely within the web app you have set up www.exampledomain.com as the campaign address, within the site you have a link to the homepage using and another using /index.html

[If easily done I would change your internal links all to point to the same place from a housekeeping point of view.

However, I would you should either 301 or rel=canonical the homepage to point to http://www.exampledomain.com/ making sure you add the trailing slash to the domain as this gets added anyway.

This will stop the page reporting as duplicates, also Google will only see one version of your pages so it definitely won't jeopardise SERPS, in fact it should pack some rankings bonus' for you.](/)

The following article covers the rel=canonical solution http://www.seomoz.org/learn-seo/c...

This one covers 301s
http://www.seomoz.org/blog/url-re...

Hope that helps

Justin

My guess would be that at some point the url structure of the site has been changed and have 301'd from the old url structure to the new one.

Have you checked the .htaccess file on the server to see if there are any redirect code in there?

Another possibility is the platform could be causing it. What platform is the site created in? If it is an off the shelf e-com system then configs can cause these kind of issues, I believe magento is a culprit of this if its not set up correctly.

Domain authority is one of the most difficult metrics to influence.

Good quality inbound links from sites with good domain authority and mozTrust is one of the biggest factors in increasing domain auth, therefore you should consider the following....

1. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth.

2. Ensure you are listed with the "good" directories such as DMoz, Yelp, Yahoo etc, these are no where near as powerful in terms of link juice as they once were, but you should still be on them.

3. Embark on a traditional link building strategy, but ensuring you don't build spammy links and ensure you have anchor text diversity (ie don't try and keyword stuff anchor text)

4. Use tools such as SEOmoz's newly acquired followerwonk to find influencers in your industry who are likely to be interested in your site and connect and interact with them to see if you can get them to link/retweet your content.

Of the above the biggest gain for the least amount of work is likely to be item 2, registering with directories, but sadly there is no magic bullet for increasing domain auth, but then again, if there was, everyone would be doing it!!

You may also want to check out the SEOmoz explanation of "what is domain authority?" for an indepth explanation of how domain auth is calculated.
http://www.seomoz.org/learn-seo/domain-authority

Hope that helps

Justin

It isn't possible to change from a root to a subdomain, the only way of doing this is to create a new campaign, you will however start from scratch on the historical data of rankings etc.

I would strongly recommend you keep the campaign set up as is and use 301's to resolve the duplicate issues, as if you don't you rankings are likely to be hurt by duplicate content.

I'm sure you are aware already, but if not, here is the info for setting up 301

For apache
http://www.isitebuild.com/301-redirect.htm

For Windows
http://thatsit.com.au/seo/tutorials/how-to-fix-canonical-domain-name-issues

As I say, you really should fix this issue as opposed to working around it.