Welcome to the Q&A Forum

It appears the websites you are commenting on may be flagging the links your adding as spam. I would move away from commenting on blogs as a form of linkbuilding.

I have found Moz to be quite accurate I agree with Laura use Screaming frog to run a crawl as well and compare and contrast the missing meta descriptions and other errors you may find between the two crawlers. Or another solution would be to go to the URL's in question with missing meta descriptions and view the source code and look for the tags in and see if they in fact are missing.

I cant speak on the accuracy of yoast but I have not had any problems with the Moz crawler in the past.

I'd recommend doing a 301 redirect to the new domain. You want to rectify that duplicate content issue as soon as possible. If the new site is intuitive and has the same content and products you would not be alienating your long time customer base. I would recommend doing a page to page redirect though as opposed to a blanket redirect to the new domain entirely both Moz and Google have some good resources on this.

You can easily crawl both sites with Moz or Screaming frog and put in your 301's that way. Hope this helps let me know if you have any other questions.

1 . I would recommend going to Moz local - > Check Listing - > and see how you show up in local directories

At first glance, I see you have a google + account but are missing some other major ones. I would recommend using Moz's local feature to bulk upload your citations to all major local directories to keep consistency.

2.  I would do the citation with the company name only 'Gems Learning Institute' short and more memorable.

3. I would get rid of the other Google + page just keep 'GEM's Learning Institute'

4. Set up a Google Webmasters account and keep an eye on your rankings and traffic for unexcepted drops. I do not believe Google will send personal messages if you are being penalized unless they do a manual check. You can dig deeper into your site's health by putting your URL in Moz's opensite explorer and running and crawl test.

Hope this helps some!

Have you set up a campaign within Moz to track keyword positioning? It will give you some competitive information and with SEM Rush you should get a pretty good idea of how you are doing in comparison with your competition.

Generally social signals do not hold much sway in terms of ranking. John Mueller from Google stated that Google does not use social signals in its ranking algorithm. More than likely there is an underlying factor playing a role in why you may be ranking poorly. Go to opensite explorer and paste the url to your site and see if there are any technical errors that may be playing a role in you ranking poorly. I also recommend crawling your site with screaming frog or one of Moz's tools.

Also, you said your system automatically redirects users with a 302 redirect these pass little to no link juice I would try and see how many 302 redirects you have in place and consider changing them to a 301 redirect. Moz has a good page about redirects.

Hope this helps some!

The first thing I recommend and I know I already spoke on it is setting up Google Alerts to monitor for any mentions, articles or blogs regarding your industry or niche. Next, I would go into Moz’s fresh web explorer and look for any mentions of your brand, competitors or any other industry specific key terms. Also, Rand has an excellent post on identifying who your target audience is, creating customer personas and identifying sites they visit with marketing opportunities to better reach these audiences.

Some key takeaways I had from the whiteboard Friday were: As a side note this was an excellent post and I highly recommend reading it in its entirety my takeaways do not do it justice.

1.) Identify people who are part of the target audience

Find previous buyers or people who are engaging heavily and made a previous purchase or develop buyer personas of people you want to reach

*Look at social networks used; what content he consumes and where they have profiles at

2.) Collect search results

*Do some broad keyword research; then look for domains that are ranking consistently numerous times for a variety of related keywords

*line the searches up with the keywords

3.) Broaden the list – plug the domains into SEM rush and similarweb and see additional keywords and competitor domains

4.) Survey target audience

- Qualitative analysis

5.) Identify marketing opportunities on the sites to reach them.

Guest blogging

‘guest blogger for …..’

‘writers wanted for ….’

‘blog for us….. ‘

Advertising

Engaging with the community

I hope this helps some.

Moz has a good list of agencies they recommend. I think that would be a good starting point.

Purchasing your competitors domain and redirecting it back to your website will tell Google that URL no longer exist anymore. It could be seen as manipulative of the search results since it would not provide any direct value to the searcher. It could be better to build up the competitors domain if you decide to purchase it rather than redirecting it back to your site.

But if you were to purchase the competitors domain you could do a one to one 301 redirect. You could redirect the competitors pages to your equivalent rather than a blanket 301 redirect.

Hope that helps some.

Use Moz's opensite explorer or the Moz tool bar to check the website's spam score quickly.

If they are new products with unique descriptions and content I could not see it being flagged as spammy however thin content could be an issue. I think it would also depend on if you handle product variants properly too. I could see it being an issue if you build a separate page for each product variant though.

I think quality links should be taken into consideration more heavily over quantity. A few quality backlinks would be a lot more beneficial than a vast amount of poor backlinks.

Don't try to quantify how much focus on the quality while building strategic marketing relationships and you will be fine.

Gotcha well I would recommend going into your analytics platform and setting up some sort of segment that just includes past job listings and see the sort of organic traffic they have brought in over the last say 6 months or so. If they are bringing in traffic I would add some sort of unique job ID etc to each listing to make it more unique. If not I would consider added a no index tag on them.

I hope that helps some.

Google has stated duplicate content for international sites is generally not an issue as long as the content is for different users in different countries. With the steps you have previously outlined I believe you should be fine.

Hope this helps some.

What I would do first is look in Google Analytics and see which Organic landing pages are referring traffic. If those pages are showing a 404 error then I would redirect those pages. I think at this point you will need to prioritize your redirects and investigate ways to improve your site speed.

Use Google's page speed tool see where you are having issues and compress images, cache static resources, and minify HTML, CSS and javascript where you can.

I hope that helps some.

Hey there --

Blocking resources with the robots.txt file prevents search engines from crawling content the no-index tag would be better suited for preventing content from being indexed.

However, previous best practice would dictate blocking access to /wp-includes/ and /wp-content/ directories, etc but that's no longer necessary.

Today, Google will fetch all your styling and JavaScript files so they can render your pages completely. Search engines now try to understand your page's layout and presentation as a key part of how they evaluate quality.

So, yeah this might have some impact on your SEO.

Also, if you're using a plugin to cache content you should want Google to crawl your cache content. And in my experience, Googlebot does a good job of not indexing /wp-content/ sections.

So, for your example page, https://example.com/wp-content/cache/minify/df983.js it shouldn't end up in their index.

Hope this helps some.

I would recommend looking at sites and platforms like upwork and thumbtack. Depending on your location Thumbtack will help you find local freelancers if there are any in your area to contract work out to. Also, it could be beneficial to consider peopleperhour they seem to have a pretty large freelance base.

Just make sure you have detailed job descriptions and properly vet your candidates before making any hires.

Well according to SEMrush I can see a sharp decline in overall organic traffic but I am not sure how reliable it is. I would recommend doing a technical site audit. I would follow the Moz audit checklist and see what insights you get from it. I would also recommend doing some competitive research and see why you are being outranked.

Your welcome

Moz has a good blog addressing negative seo and the potential effects it may have. Matt Cutts has stated that it isnt impossible for a competitor to harm your site through negative seo but it is very rare. So unless you have thousands of links pointing at your site I would not worry too much. Just make use of the disavow tool and you should be fine.