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The site looks quite old and dated.

What do your competitors sites look like?  Chances are they would be looking at various sites, and may instantly compare you to some of the new sites, and click the back button.  There are some amazing wordpress themes now with Woocommerce integration, which even if you DIY the website would look alot better, so if you have a little knowledge you can get a site relatively easily.

If you budget or skills do not permit a new site, work on some of the little things.  Get a smarter \ crispier logo, add more features \ articles etc. Try to get more engagement, more help pages, blog etc.  Adjust the padding on the product descriptions so they don't line up against the borders etc.

A similar question and answers were posted here:

http://moz.com/community/q/how-much-will-changing-ip-addresses-impact-seo

I checked the site, and saw something a bit odd.  This link kinda explains the problem, as you have the same code they have identified as a problem.

http://www.oxwall.org/forum/topic/11304

I would recommend in the first instance your client speak to their host.  I am not overly sure how good Godaddy is, but I haven't heard good things.  The common fix for this is reverting for a backup prior to this event happening.

In addition, once fixed install http://wordpress.org/plugins/better-wp-security/

If you do not have a backup, then try reinstalling wordpress files (keep the database).  Delete all plugins, and reinstall from fresh.  But for the love of god... take a backup first.

If you need a recommendation for a host try Siteground for specialist Wordpress hosting, or Hostnine for something cheaper, but very good.  We use both, but mainly Hostnine for client sites.

Firstly you need to know what blocks make up an IP.  An IP is split up into different sections as follows:

AAA.BBB.CCC.DDD

The C Block typical denotes a neighbourhood of IP addresses.  It is unnatural to get only links from the same C block, as links typically come from different places.  Of course, a few links from the same neighbourhood is ok, but if you had 90% of links coming from the same place then it is probably indicative  that all your links are coming from the same place.

Here is what Matt Cuts had to say about it: http://www.youtube.com/watch?v=AsSwqo16C8s

In answer to your question, you probably don't need to worry at all about C Blocks.  If you are getting links in a white hat way, your links will naturally come from different places, and hence most likely be on different C Blocks.

I don't think sliders affect SEO per se, but if you overload too much on slides then depending on how your site is setup (lazy loading etc) then you may find your site slows down, which is bad for seo.  For this reason, I tend to do no more than 2 slides when I use the sliders.

Having said that, there are two main slider plugins for WordPress that I like... LayerSlider, and revolution slider.  The links for those are:

http://codecanyon.net/item/layerslider-responsive-wordpress-slider-plugin-/1362246

http://codecanyon.net/item/slider-revolution-responsive-wordpress-plugin/2751380

Layer slider is easier to use, as they have an easy import of some samples.  For this reason my preference is Layerslider.  If you are buying a theme, then you will find many come with Layerslider free as part of the theme package.

I attach a screenshot after searching "Mashable".  Would appreciate a pointer in the right direction to add this for my site.

71VZEJX

Unfortunately, to successfully do decent SEO on a one-page site you will need to make alternate landing pages for the keywords you are targeting as you will only be able to really target a couple of keywords on that page.

This has a number of benefits, as you can usually put more information on the site that you cannot fit onto the "one-page" homepage.  I have successfully done this on a "one page" parrallax site, and even linked back from the front page content to the keyword pages.

On a negative side, the whole point of the "one-page" is to wow the user and maximise conversion.  If 90% of your search traffic bypasses that page... well it may well defeat the purpose of it to an extent, and you may want to consider an alternative.

The true method of "Negative SEO".  Shady.

Just took a look at that site, and it offers unlimited monthly submissions to post guest blogs.  I can't help but thing this is akin to a public blog network which with the posting limits will be full of spammy posts.

I keep an eye out on http://bloggerlinkup.com for relevant posting opportunities on guest blogs myself.  Sure, you won't get many opportunities that are in your niche, but you can find some real sites to post on.  I prefer quality over quantity.

I too would like to know what people's opinions are with press release sites like prweb.  I have a competitor that has a high authority dofollow link via prweb, and it seems to have worked for them.

I guess the risk is whilst a prweb link may be good, you don't know which spammy sites will pick up that press release and republish it on their site.

But, yeh, would also love to hear what people have to say on this.

That is actually quite interesting.  I tested it against a few brand names, and whilst facebook and twitter are ranked highly, I don't see the google+ pages.

However, I do like Google+ better for providing social signals \ interactivity via the Communities than facebook (although I don't have any metrics to say whether it is better or not).

Sure, each contact page can have its own rich snippets for the different locations just fine.

I haven't tried it, but Yoast is pushing this with their plugin http://yoast.com/wordpress/local-seo/

I think your brand name could be mistaken as it is quite long, but I don't think that would make much difference with your link profile.  It just isn't natural.

I guess branding is built from a number of signals, such as social media, domain names etc.  Those anchors differ from your domain and your facebook.

I suspect Google is more likely to see your brand as "Westlake Dermatology".

The pages are not loading for me.  Looks like the server is having a few problems.

That sucks.  I suspect the site is not configured properly, but that it would require cpanel\ftp access to fix properly.

At least you have a solution, which is half the battle with Wordpress.  There are always bugs that need to be worked around (mainly from theme problems in my experience).

Anyway, glad you got a solution.

Yoast uses a slightly different sitemap structure compared to some of the other plugins that generate a "sitemap.xml" file, so that maybe the reason.  I wouldn't worry though, as long as the sitemap is in webmaster tools you are good to go.

I have had a quick look at your site via opensiteexplorer.  It would seem you are a featured site for allaboutthepretty, which is generating huge numbers of unnatural links pointing at your site with identical anchor text.

My first port of call would be reviewing your link profile, and removing these spammy links.  I suspect the 1139 links with "westlake dermatology cosmetic surgery" as anchor text is contributing to a penguin penalty.

There are some other spammy links as well such as "face list austin tx" 2138 links.  You should try to avoid site-wide sidebar links from other sites that generate huge numbers of links.  For instance mommypr site has alot of image links, and 3boysandadog site too.

http://www.opensiteexplorer.org/anchors?site=www.westlakedermatology.com

Edit:  Just to add, you don't have to remove good links that provide traffic, but do make sure they add rel="nofollow" to the sitewide links such as mommypr.

Looking at your sitemap, you do not appear to have a page .com/site or page.com/site/

Are you expecting a page named one of those to exist, or would you like the logo linked to your homepage.  If it is the latter, there may be an easy fix with this plugin: http://wordpress.org/plugins/eps-301-redirects/

Simple put in the .com/site and .com/site/ urls and point it where you want it.

You say .com/site is the "WordPress Address (URL)" in WP).  Shouldn't this just be .com, unless you have 2 wordpress installs for some reason?  I am not sure I fully understand this.

I wonder if you have your wordpress installed in a subdirectory, with the url pointing at the root i.e. http://codex.wordpress.org/Giving_WordPress_Its_Own_Directory

Essentially, you will need to just clarify these points a little more please.

Are you able to link the site \ pm the site so I can take a look?

I am not sure what you mean from your initial post.  Can you clarify further?

I..e are you trying to change the location of your wordpress install?