Welcome to the Q&A Forum

Peter.

The markup is added to content (text) on your website already.

For example, if you have your address and phone number placed in your footer or sidebar, you would add the markup to them.

So naturally where ever you fell your content should sit within the aesthetics of your website, you just add the schema markup around that content.

If for example you have your address in the footer on every page, yes add the markup to every page. Marking up as much content as possible can help the search engines.

Or if you have an events page, with several events on that page, you would add the markup to each event.

Have a look here ... if you have not already http://schema.org/LocalBusiness

There are lots of properties  you can use ...

Hope that helps

Regards

John

You need to edit your .htaccess,

<code>RewriteCond %{THE_REQUEST} ^[A-Z]{3,}\s(.*)/index\.php (or whatever extension you use) [NC]
RewriteRule ^ /%1 [R=301,L]</code>

If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.

Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.

For example, to me

Shoes by Armain at Shoes World ,shop today

Is better than

Shop Shoes | Armani

Obviously you could optimize the text better yourself, but hopefully you get my drift

Regards

John

Add this to your .htaccess

RewriteEngine On
RewriteCond %{HTTP_HOST} !^domain\.com
RewriteRule (.*) http://domain.com/$1 [R=301,L]

Or, you can do it in GWT.

Regards

John