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Thanks Rob, clear answer, much appreciated Jez

Many thanks guys J

Thanks guys

Hey Moosa, Thanks for replying - I've found 6 instances of "horse racing" across the entire page, but agree that it might be also counting instances of "horse" and "racing" separately. Thanks for your help Cheers, Jez

I got this one yesterday as well. All of the sudden I saw 200-300 visitors in the live screen (live view Google analytics). When checking more in-depth all these 1e100.net records were tracked as different keywords (about 30+ different keywords) from organic search. I see the explanation from Google, but I don't understand why they do this (is it just normal crawlers) and why they don't filter it out of Analytics?

I'd play with your ad copy - are you running multiple ad versions for this keyword? One of these ads may produce a higher CTR but also a higher bounce rate. Generally I find my ppc bounces at a lower rate than my organic traffic, but as you illustrated here that's a generalization and must be looked at page by page. Thanks, Denver

Awesome, thanks David, exactly what I was looking for. Cheers, Jez

Hey Guys, I think this post is going to help me out a lot!  I've been paying out the nose for my advertising on Google over the year with as you can well imagine a certain sense of frustration.  I got the inkling this was what I needed to do as I can see now my structure has been way to careful on my campaigns. Thanks, Scott

Have you set your geo data to Au? see what Matt Cutts (Google) has to say http://www.seorabbit.com/geo-location-and-seo