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That's depends. Visitors to your site have fonts on there computer already, using these fonts will give you the best load speed, you can look up "web safe fonts" to find these. Using non web safe fonts means downloading font objects, now wether these are downloaded from your web server or from google they still have to be downloaded, if you have a fast server it may be better to host the font objects yourself, if not you may be better downloading from google. Me myself, if I use non web safe fonts I like to host them myself, I don't like having any third part resources on my sites. Thanks

Joost - that's correct! Yes, I assume woocommerce, since they are product pages.

Hi Dirk, Thanks for letting me know I will post a new one to see if someone can help me out! Best, Joost

Hi Patrick, Thanks for taking the time to look into this matter for me. Your first suggestion a re-direct is probably the best way to go. Most of the products are changing every season, and get slightly updated in colour of fit so a redirect is the best way to go imo. If products are never coming back I will update my sitemap and internal links. I'm trying this plugin to help me out with re-directs: https://wordpress.org/plugins/quick-pagepost-redirect-plugin/Seems to be a good solution for redirecting pages and post, so if anyone needs it try it out! Thanks again Patrick. Question answered. Joost

Also found this article on Yoast.com: Moving your website to HTTPS He says: 'If you’re a web shop or otherwise transactional website you probably already have SSL for your checkout. If so, moving your entire website to https makes a LOT of sense to me, it’s probably actually easier to maintain and makes sure that you’re doing everything to make sure your SSL traffic (and thus the most important section of your site) is as fast as possible.' Moving to HTTPS is something different than 301 redirecting I suppose? Yoast says: _'All of your internal links should start to use https, not just to pages, but for images, JavaScript, CSS, etc. This means going through your theme with a fine comb and cleaning all of those up. Of course you can have your web server redirect http to https (more on that below), but not having to do the redirect is a lot cheaper.' Thanks again! Joost_

Hi Dan, Thanks for the great answer! Really helpfull. Best, Joost