Welcome to the Q&A Forum

I've never known social media account names to be an SEO factor, as long as the business details such as business name, phone number, postal address, web address etc are consistent; you should be fine

By all means, use the copy especially if you're ranking well for it. I'd recommend:

• Creating 301s
• Updating the robots.txt file, after Go Live with the Disallow / command
• If you have access to the old version of GSC then you can repoint the whole domain over - old to new URL

Hello,

How much of the copy is unique per page?

WRT to content originality, I've worked to is  80% unique content per page as a general rule.

My preference would be the UTM tagging as I find it easier later on down the line when it comes to reporting & tracking

What about creating a load of 301 redirects, from the none existent URLs to the still active ones , &/ or, updating your 404 pages to better inform users what happened to the "missing" pages. regardless Google will just stop indexing them after a short while.

Personally, I don't see why the folder structure would negatively affect your SEO. I recommend that you use the   tag to cleanly denote what is in English & whats in Dutch.

I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?

So far I've read that its best:

• to get 3 GMB account to
• point to 3 location pages
• & use a local phone number as opposed to a 1300 number.
• Display all 3 locations in the footer, run of site

None that I can fathom, as long as you remember to remove them after a short period of time.

Hi there,

I've looked at the site & can't see where the LATAM.COM string comes from, you have 3 title tags...

<title>LATAM Airlines en Chile | Sitio Oficial</title>

... none of them element contains LATAM.COM, it's not in the business schema either. I can't ascertain what CMS is used or what (if any) SEO extensions are used. If you can fil in the blanks here I can help you further.

Thanks Miriam!

Hello Kirk,

As long as you point the root domain, all should be well. I went through the process a few months ago with a clients websites; no problems were encountered.

I've collated the articles I found useful prior to the process I went through.

• https://www.foregroundweb.com/site-url-change/
• https://www.foregroundweb.com/google-search-console-redesign/
• https://support.google.com/webmasters/answer/83106?hl=en

Hello,

Look at SEO Suite Ultimate Extension for Magento 2, seems to have it all

https://www.mageworx.com/magento-2-seo-extension.html

Hi there,

For Hotels, I would recommend:

• **name.com/hotel/luxury-rooms/ **

WRT to your enquiry about the location, for hotels, I would use :

• name.com/hotel/luxury-rooms/location

If you have multiple locations, then use

• name.com/hotel/luxury-rooms/country/city

or

• name.com/hotel/luxury-rooms/state/city

For Cottages:

• name.com/cottage/cottage-name/country/city

or

• name.com/cottage/cottage-name/state/city

Create Google My Business profiles for each location.

Chris,

As Jose stated there us a risk attached to creating a new page, however, if that's the only option then ensure that you have 301(s) in place.

There are no cons that I can think of, a simple script in a sites htaccess file is the best was to implement the redirection.

He there,

Your approach is fine WRT targeting - I recommend that you ensure that you create content for each location or use canonicalisation.

Well, the advantage of having sub-domain is that you can target a specific audience with that specific sub-domains since Google'll treat it as it's won unique site.

The biggest disadvantage is that if you don’t do it right, you will not get the expected results you could even draw traffic from your main domain.

Hi there, it certainly won't harm anything, unless you work in a large office & everyone does it around the same

Hello,

Disavow is no longer necessary - https://www.searchenginejournal.com/google-disavow-tool/289871/