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Depending on the thematics and neutrality of your content that you want to create, I would suggest adding an additional category of .edu and .gov.uk for the UK market. I actively look for and write in .gov.uk sites and this makes up about 5% of my Root Domain link profile. Not sure these days how Google determines the domain link quality of an academic and government sites but pretty sure they are still deemed as being of high quality and trusted. Granted these types of domains are tricky to get content on but worth trying out. David

Hi James, Couple of points: 1. The term "highly competitive" might be a bit misleading. I'd pay more attention to the score of 53%, which I would consider only moderately competitive. If you look at the actual search results, the #1 ranking only has a Domain Authority of 19, so I would think this is a keyword you could shoot for. 2. The score takes into account how hard it would be to obtain a top ranking, but not neccessarily #1. There are some high authority domains in the top 10 for that query, including www.swedishdigitatalmarketingagency.com, which makes the overall vertical more competitive. 3. The Keyword Difficulty tool is a best guess based on comparative metrics, but it isn't always right. 4. When in doubt, I always run a full analysis report to see why URLs are ranking the way they do. Overall, I trust the 53 score. It seems a little high, but it's within a range I would consider within reason. The good news is the Keyword Analysis tool is going through some changes soon as SEOmoz acquires new data sources and continues to improve it's scoring algorythm. In the meantime, you can always use the MozBar - with the SERP overlay turned on - to eyeball any results you'd like to examine. Best of luck with your SEO!