Welcome to the Q&A Forum

Thanks Aggie! Glad to see Matt Cutts addressed it directly.

I'm biased because I created the strategy... But I think we do pretty decent stuff with video at Distilled. We offer training, consulting and conferences as our products. Our YouTube channel - http://youtube.com/distilledseo is filled with loads of informational content designed to increase our brand awareness. This content also lives on our blog We have video all around our website designed to improve conversions and sell our identity as a business e.g. https://www.distilled.net/contact/ https://www.distilled.net/about/people/benjamin-estes/ Then we have an entire library of premium video content which you have to pay to access http://www.distilled.net/store/landing/ . This stuff is way deeper in the conversion funnel, but helps to get us bigger customers and high value contracts.

Are you a US company or a UK company? It won't really make any difference where the domain is purchased, and very little where it is hosted really but it makes sense to host for a UK audience in the UK (less distance for requests to travel) but you could overcome this with geo targeting in webmaster tools. You can register a US domain (.com etc) with a UK company though - no need to do it via a US registrar. This is one of those tiny, weeney issues - if you are targeting UK folks, do it all in the UK and be done with it. Certainly don't agonise over it for any time! Hope that helps! Marcus

Bix, really appreciate you coming back to update this thread. Great that you had success! And, while we mustn't mix up correlation with causation, I'd say the effort you made is a very strong candidate for the causation of this. Well done! Again, thanks for taking the time to share your results. Could be very useful to others in the future who run into a problem like this. Miriam

Thanks for your reply!

I think that is not an question for a q&a Forum. Its basic SeoKnowledge http://www.seomoz.org/learn-seo If your content is public(crawlable). Its important that the dynamic content ist optimized automatically. (Title, Meta Description, Html Markup, and so on)

Half our domain contains a very prominent keyword for our business. The second half is less so prominent. Few to none would use a search exactly like our domain name to find our services. Did you ever consider moving your site from www.k-w.com to www.kw.com after you bought it? This is the second part of my quandary - even if I pay the $24,000 that is being asked for www.kw.com, I still have to consider whether constantly quoting to people 'oh it's www dot keyword hyphen keyword dot com' is worth it, and whether the negatives of having a hyphenated domain outweigh the negatives of losing rankings for ages by moving. This is moving away from the original question a bit, and though I'd love to discuss this with you further, I understand if you don't have time.

I really like Joe's response. I would focus on his second recommendation to have the content added to important landing pages (your commercial pages), then 301 the resource page/s to the landing page/s. Or, you could follow Joe's first recommendation and seek to add good 'llinkable' content to appropriate landing pages from here on in. You have a 'good' problem here and if you go about handling the link equity properly, your landing pages will become your authority (resource) pages.