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check out this one which may or may not apply to your business. takes a bit of thought into setting it up. the only problem with this sites example is that you need to step thru a process to create it. it would be better if the code was just on the doctors page available by clicking a small button http://www.vitals.com/doctor-resources/badges take a look at the badge code once you create one, each badge generated will have it's own anchor text. If you can do something like this it makes sense, if you're going to create a badge with the same anchor text for everyone who grabs it you can get your rankings suppressed if it gets posted a lot of places.

Interesting question.  I would say, sometimes, but it's a complicated puzzle. Regarding "what Google is giving them", though, Google's autosuggest feature has a ranking algorithm for those long-tail phrases all it's own.  You might start searching for Godaddy.com after they have a big outage, and see: godaddy down godaddy outage godaddy sucks godaddy ruined my life And in time, that junk goes away if people stop searching and creating content like that, and you see more: godaddy reviews godaddy coupons godaddy phone number The meatier, incentivized phrases, like 'godaddy coupons' are going to be loaded up with affiliate sites looking to make a buck.  'Godaddy phone number' searches?  Not so much.  There are good scientific estimations of the actual search demand (total searches per AdWords) and supply (competitiveness in AdWords spend, domain authority on the page 1 results).  You really have to attach a real marketing persona to each search phrase though, and realize that someone that searches for the latter has most likely already converted for them. And when we get into reputation management, yes, it is hard.   I've seen a few situations with rogue ex-employees that new how to manipulate autosuggest with repetitive searching and anchor text links to their ugly reviews.  I've seen plenty of examples of people like scaminformer and ripoff report extorting those that are being attacked, when in reality, most of their "ripoffs" are either totally fake and posted in huge successions by the same individual, or at best, a typical "1 star" review of someone that was annoyed at the moment. But it doesn't make the life of a brand any easier, and those that don't make the effort to build up positive buzz around other phrases like 'review' and 'events' and 'webinars' and such will have by far the most money lost when a ORM scenario pops up. Hope that helps.

I would publish them on YouTube and ensure that you provide a link to your company website in the video description. This set-up would not only decrease any load on your server by having the video hosted externally but additionally since YouTube is by far the most popular video hosting website on the Internet you would hope that it could also serve as a traffic generation source, linking potentially customers back to your website.