Does search demand=search results?

[InventHelp]

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[CoreyNorthcutt]

Interesting question.  I would say, sometimes, but it's a complicated puzzle.

Regarding "what Google is giving them", though, Google's autosuggest feature has a ranking algorithm for those long-tail phrases all it's own.  You might start searching for Godaddy.com after they have a big outage, and see:

godaddy down

godaddy outage

godaddy sucks

godaddy ruined my life

And in time, that junk goes away if people stop searching and creating content like that, and you see more:

godaddy reviews

godaddy coupons

godaddy phone number

The meatier, incentivized phrases, like 'godaddy coupons' are going to be loaded up with affiliate sites looking to make a buck.  'Godaddy phone number' searches?  Not so much.  There are good scientific estimations of the actual search demand (total searches per AdWords) and supply (competitiveness in AdWords spend, domain authority on the page 1 results).  You really have to attach a real marketing persona to each search phrase though, and realize that someone that searches for the latter has most likely already converted for them.

And when we get into reputation management, yes, it is hard.   I've seen a few situations with rogue ex-employees that new how to manipulate autosuggest with repetitive searching and anchor text links to their ugly reviews.  I've seen plenty of examples of people like scaminformer and ripoff report extorting those that are being attacked, when in reality, most of their "ripoffs" are either totally fake and posted in huge successions by the same individual, or at best, a typical "1 star" review of someone that was annoyed at the moment.

But it doesn't make the life of a brand any easier, and those that don't make the effort to build up positive buzz around other phrases like 'review' and 'events' and 'webinars' and such will have by far the most money lost when a ORM scenario pops up.

Hope that helps.

[InventHelp]

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